Paid Search: Now More Than Ever
We’re all working on GEO strategy and how to combat the age of AI infiltrating search. Still, it’s time to go “all-in” with an “always on” digital strategy for search. Most nonprofits are using the Google Ads Grant (applause), but Google favors paid search. This results in paid search typically seeing a dollar or more less in cost per click. Utilizing a combination of your free Ads Grant and paid search will not only help drive traffic that AI is stealing […]
Case Study: How MPT Grew Its SMS Subscriber List by 87%
As audiences increasingly consume content through different channels, Maryland Public Television (MPT) needed to find new ways to connect to its donor base beyond the traditional communication channels. While direct mail and email had long supported its donor outreach, response rates were declining. Download this case study. Recognizing the power of real-time, personal communication, MPT […]
Nonprofit Analytics: How to Use Data to Drive Donations
![[NEXTGEN] Nonprofit Analytics How to Use Data to Drive Donations](https://nextgenfr.com/wp-content/uploads/2025/09/NEXTGEN-Nonprofit-Analytics-How-to-Use-Data-to-Drive-Donations-1024x683.png)
Nonprofits are sitting on a goldmine of data—but many aren’t using it to its full potential. Analytics can reveal who your donors are, where you stand in the market, and what it’ll take to drive long-term growth. Nearly 80% of nonprofits don’t have a solid analytics strategy in place. And while fewer than one in […]
What is Charity Marketing? The Complete Guide + Strategies
Every nonprofit has a story worth sharing. The challenge? Getting it in front of the right people and inspiring them to act. That’s where charity marketing comes in. Done well, it connects your mission with the people who care most, building trust, loyalty, and lasting support. Whether it’s sparking conversations on social media, sharing impact […]
The Ultimate Guide To Nonprofit Fundraising
Fundraising is how nonprofits grow, scale their impact, and build a loyal supporter base. The most successful organizations treat fundraising as a strategic function, not an afterthought. In this guide, we’ll break down the most effective fundraising strategies, along with the challenges and opportunities, to help you unlock consistent growth. Ready to grow your nonprofit […]
Donor Stewardship: How to Build Long-Term Relationships with Donors
In the nonprofit sector, cultivating lasting relationships with donors is paramount. While every contribution makes a difference, you need long-term relationships with supporters to sustain your cause. This is where donor stewardship comes in. It builds long-term relationships, increases donor retention, and ensures funding for your organization. In this guide, we explore how donor stewardship […]
The Complete Nonprofit Data Management Guide
Data is one of the most powerful tools you can use to drive your nonprofit mission. Proper data management allows nonprofits to make informed decisions, optimize operations, enhance reporting, and improve donor engagement. Ultimately, this can expand your reach and impact, giving you the insights you need to understand your supporters, build a thriving community, […]
Donor Retention Strategies: 8 Expert Tactics to Retain Your Donors
Nonprofits often make the mistake of focusing only on acquiring new donors rather than retaining existing supporters, which can be a far more cost-effective and impactful approach. With the average donor retention rate around 46% as of 2024, it’s become more crucial than ever to focus on keeping your supporters engaged and aligned with your […]
40 Corporate Fundraising Ideas to Power Your Nonprofit Mission
Corporate fundraising is a powerful way for nonprofits to scale their impact while building meaningful partnerships with businesses. By leveraging corporate resources and networks, your organization can find new ways to raise money, amplify its reach, and create lasting relationships with stakeholders. This guide explores your nonprofit organization’s top 40 corporate fundraising ideas, how to […]
How to Calculate Donor Retention Rate for Your Nonprofit in 2025
Donor retention is one of the most crucial metrics for any nonprofit organization. Organizations must know how to calculate the donor retention rate to determine whether their current supporters are loyal and how to keep them engaged for a longer period. This guide explores how to calculate donor retention, the top metrics to track, strategies […]
