As fundraisers and marketers, we know that finding efficient and successful ways to engage supporters is a priority. SMS/MMS fundraising can help your organization nurture relationships with donors and engage prospects, but you need a strategy that is comprehensive and balanced.
So what makes NextGen’s approach to texting effective?
It’s more than just asking for donations.
NextGen’s texting service is based on a full funnel approach. Our approach builds relationships with supporters, makes it easy for them to contribute to your cause, and deepens their affinity for your nonprofit. We recommend a mix of messaging that primarily focuses on stewardship and engagement, with occasional fundraising asks.
It allows for sophisticated segmentation.
We use segmentation tools to target specific audience subsegments to deliver a more authentic one-on-one communication experience. This can be based on demographics, donor behaviors, relationship with your organization, or any other factors relevant to your nonprofit’s goals.