Account Managers & Production Team

As the role of print media and direct mail continue to evolve, NextGen remains at the forefront. Our team will also outline and confirm timing, mail quantity, file segmentation, creative strategy, ask amounts, test recommendations, and channel integration.

NextGen has long-standing vendor partners who serve as advisors, consulting on the best formats, paper, ink, postage, etc., to maximize efficiencies. Pricing will be provided as part of the annual and campaign budgets.

Data personalization through laser-printing and even variable digital printing is a strength of ours, and we are highly experienced in multiple match mailings. Data security and integrity are something we take very seriously. Your donor information will be stored securely and never be sold, rented, copied, or shared in any way in an unauthorized manner.

We work with best-in-class print and production facilities across the country and coordinate closely with their account teams to deliver your project on-time and on-budget.

Creative Team

NextGen’s Creative Team works with clients to develop the creative concepts that will drive campaigns and reinforce your case for support.

The NextGen team will work closely with you to:

  • Understand your organization’s goals and audience expectations
  • Craft messaging that reflects your mission
  • Identify key priorities and profiles
  • Develop engaging creative across channels
“NextGen’s insight and guidance for our direct marketing strategy is invaluable. Their team is always thinking of ways to move the needle and improve our responses!”
— Donna Ducati, WHYY

As we develop creative, our priority is reinforcing the case for support, calls to action, offers, channel integration and cadence, formats, inclusion of inserts, color treatment, and design elements to ensure cost-effective and relevant messaging to support campaign goals.

NextGen believes in an open creative production process. We use cloud-based working documents to encourage real-time feedback and collaboration. Proofs and other creative collateral can be easily accessed, referenced, and circulated—our project management platform syncs with project and personal calendars to streamline deadlines for deliverables.

We deliver a consistent and poignant message to build a compelling brand story and case for support. You can count on us to provide thoughtful campaign planning, measured cadence, and impactful, relevant creative.