NextGen’s Digital Marketing and Media Team works with clients to boost their digital presence and improve fundraising efforts across channels. Our approach is comprehensive while also providing tailored strategy and service in response to a client’s program.
Key to our approach is a diversification of acquisition tactics—marketing outside of a client’s current audience—with a focus on supporting a pipeline to secure long-term net gain over donor lifetime.
NextGen’s Digital Marketing and Media Team has:
Google Advertising Partner
As a certified Google Advertising Partner, we know how to create success for a brand and mission. Our certifications include Google Search Ads, Google Display Ads, and Google Video Ads.
Meta Agency Partner
We are a Meta Agency Partner with extensive expertise in Facebook and Instagram advertising, all the way from initial campaign ideation and creative to technical execution.
Fundraise Up Partner
Through our partnership with Fundraise Up, a premiere donation form platform and toolset, we are positioned to use AI to optimize and streamline the donor experience for our clients.
Donation Form Optimization for Improved Donor Experience
Email Strategy, Copywriting, Creative Design, & Build
Paid Search, Display Advertising, & Google Grant Management
Organic Social Media & Paid Social Media Advertising
Connected TV (CTV), Audio, & Podcast Advertising
Reporting on Campaign Revenue & Performance
Throughout the year, we work closely with stakeholders to ensure a strong channel mix (evolving as applicable) and provide ongoing reporting and analysis on campaign performance. Our balanced approach allows us to continually optimize traditional and emerging platforms for maximum conversion during critical fundraising periods.