Digital Growth Solutions for Nonprofits
Grow your fundraising and marketing with nonprofit digital marketing. NextGen helps you reach more prospects, convert them into donors, and improve results across every channel. We also upgrade current donors to monthly donors and to higher giving levels.
Our Digital Growth Solutions
SMS/MMS Text Messaging
Audience and donor behaviors change, and engagement and retention are persistent challenges.
That’s why texting is a high-performing, increasingly popular tool, and our nonprofit marketers leverage this platform to boost your digital marketing efforts.
- Partnership with Tatango to help you build a curated list of supporters, engage with audiences, and raise money.
- Donor engagement content, including welcome messages and updates.
- Personalized content based on donor behavior.
Lead Generation and Email List Building
NextGen diversifies donor acquisition tactics to boost your digital marketing strategy, focusing on long-term net growth over donor lifetime value. Our team of digital marketing and media experts has:
- Hands-on technical and design experience to support, troubleshoot, and contribute.
- Knowledge of nonprofit digital marketing software, including CRMs, email, social media platforms, and Adobe design tools.
- Valuable partnerships with top-tier fundraising and advertising platforms to boost your digital marketing efforts.
We work closely with nonprofit organizations to ensure diverse acquisition channels and optimize traditional and emerging platforms for maximum conversions.
Programmatic Advertising
Our team is certified in Google Display and can programmatically buy larger-scale ad placements through our partner StackAdapt. We are also a certified Google Advertising Partner, delivering the best tactics for your nonprofit marketing strategy.
- Our marketing team will manage all your display advertising activities from creative design to campaign launch and reporting.
- We work with nonprofits to deliver tailored digital advertising that reaches their target audiences.
We have several Google Advertising certifications, including Google Search Ads, Google Display Ads, and Google Video Ads.
Donation Form Optimization
Our team will optimize your donation forms to leave donors happy and maximize revenue as part of your nonprofit’s digital marketing strategy.
- We have a partnership with Fundraise Up, a premier donation form platform and toolset, to use AI to optimize and streamline the donor experience for our clients.
- Your donation forms will be personalized to your target audience and aligned with your mission.
The donation forms we optimize are geared towards maximizing online donations and boosting your conversion rates.
Digital Campaign Analytics & Reporting
After investing time, money, and brainpower into a campaign, we will help you track the analytics that matter and evaluate your performance.
- Fully automated reports and custom dashboards that make data insightful and visually appealing.
- Donor Insight Gateway is our proprietary fundraising reporting and analytics program that assesses your fundraising program’s progress.
- Customized reporting and analytics based on your digital marketing goals.
Paid and Organic Social Media Marketing
Social media marketing is essential for raising awareness about your nonprofit programs and campaigns. Many nonprofits don’t know how to leverage social media, so our team is here to help.
- Meta Agency Partner with extensive expertise in Facebook and Instagram advertising.
- Social media posts tailored to your nonprofit’s mission and impact.
- Expertise to boost awareness, engage potential supporters, and build credibility for your organization.
Email Marketing and Creative
A strong email fundraising strategy serves as the backbone of any digital program. Our nonprofit marketers will work with you at every stage of your email marketing.
- Specialized copywriting tailored to your email campaigns and target audience.
- Creative design to show the impact of your organization and connect with subscribers.
- Email list building through your nonprofit website and various digital marketing channels.
An end-to-end email marketing strategy that covers the entire donor journey.
Google Grant Management
Our team works in tandem with Redbud Media to manage your Google Ad grants and ensure you get the desired results to drive website traffic and boost your revenue.
- Build positive brand awareness through targeted digital content.
- Share your mission statement and drive web visitors to your website.
- Personalized content marketing to attract target donors and recruit new prospects.
What Our Clients Say
“NextGen’s insight and guidance for our direct marketing strategy is invaluable. Their team is always thinking of ways to move the needle and improve our responses!” — Donna Ducati, WHYY
Why Nonprofits Choose NextGen for Digital Marketing
Comprehensive Partnership Solutions
Our team of marketers ensures your content is tailored to your target audience and aligned with your mission while sharing your impact. Whether you want to raise awareness about volunteer opportunities, leverage paid advertising, maximize program growth, or drive more returns, you can count on NextGen.
Growth-Driven Strategies
We craft messages, create engaging content, and develop campaigns that have proven results. Rather than developing generic strategies, at NextGen, we do our research to understand your ideal supporters and use audience segmentation to personalize your interactions and connect donors and members to your mission.
In-depth Analytics
Every nonprofit organization needs custom and detailed reporting and analytics to ensure its digital marketing strategy works, and that’s where we come in. Our proprietary software and tools track the metrics that matter the most to your nonprofit and deliver complete transparency in program progress.
Work with NextGen for Nonprofit Digital Marketing
Partner with NextGen and let us take your digital marketing strategy to the next level and achieve your desired growth. Contact us to get started today.