DIGITAL
NextGen’s Digital Marketing and Media Team works with clients to boost their digital presence and improve fundraising efforts across channels. Our approach is comprehensive while also providing tailored strategy and service in response to a client’s program.
Key to our approach is a diversification of acquisition tactics—marketing outside of a client’s current audience—with a focus on supporting a pipeline to secure long-term net gain over donor lifetime.
NextGen’s Digital Marketing and Media Team has:
Throughout the year, we work closely with stakeholders to ensure a strong channel mix (evolving as applicable) and provide ongoing reporting and analysis on campaign performance. Our balanced approach allows us to continually optimize traditional and emerging platforms for maximum conversion during critical fundraising periods.
Our Expertise
Display Advertising
NextGen has the expertise to manage your Display advertising from creative design to campaign launch and reporting. Our team is certified in Google Display, and we can programmatically buy larger-scale ad placements through our partner StackAdapt.
Connected TV & Audio Advertising
Connected TV, Over-The-Top Advertising, and Audio Advertising represent some of the newest and most engaging channels/technologies for meeting prospects and members where they are. NextGen expertly manages campaigns on Roku, Hulu, and Spotify, as well as larger programmatic ad buys.
Donation Form Optimization
Optimizing donation forms to leave donors happy and maximize revenue is a keystone of digital success. Through our partnership with Fundraise Up, a premiere donation form platform and toolset, we are positioned to use AI to optimize and streamline the donor experience for our clients.
Paid & Organic Social Media
We are a Meta Agency Partner with extensive expertise in Facebook and Instagram advertising, all the way from campaign ideation and creative to technical execution.
Text Message Marketing
Audience and donor behaviors are changing, and engagement and retention are a persistent challenge. That’s why texting is a high-performing, increasingly popular tool. Through our partner Tatango, we can help you build a curated list of supporters, engage with audiences, and raise money.
Paid Search Advertising
NextGen is a certified Google Advertising Partner, so we know the best tactics to create success for a client’s brand and mission. Our Google Advertising certifications include Google Search Ads, Google Display Ads, and Google Video Ads.
Campaign Reporting
After investing time, money, and brainpower into a campaign, you’re likely itching to see how it performed. While attribution in the digital space is becoming tricker, campaign performance and revenue are still important. NextGen uses fully automated reports and custom dashboards that make data both insightful and visually appealing.
