CASE STUDIES
NextGen has decades of experience serving as a thought leader and knowledge resource across the nonprofit industry. We work with nonprofits across verticals to transform through the coordination of media and a commitment to multichannel donor relationships.
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Maryland Public Television
As more people cut the cord, converting cable viewers to streamers is essential. PBS stations heavily promote paid memberships but have identified a lack of awareness about the free PBS App.
WHYY
Renewal messaging themes must be timely, relevant, and authentic while avoiding delayed mailings. NextGen knew we needed to develop a strategy to maintain efficiency and effectiveness.
Vietnam Veterans of America
We saw the opportunity to optimize VVA’s fundraising tools and create a more robust donor experience. This upgrade streamlined gift processing and integrated across internal systems and databases.
CDP
Many stations struggled to acquire new donors and find solutions for increasingly poor pledge performance. We needed to help local stations amplify their digital presence to increase revenue.
Colorado Public Radio
We knew CYE 2021 would be a difficult year for fundraising. The advertising space was expected to be competitive and expensive, but we still needed to keep CPR’s mission front of mind.
PHS/SPCA
In 2021, PHS/SPCA suddenly needed to cover increased spay/neuter costs. This presented an opportunity for a campaign that illustrated the power multiple touchpoints across channels.