NextGen has decades of experience serving as a thought leader and knowledge resource across the nonprofit industry. We work with nonprofits across verticals to transform through the coordination of media and a commitment to multichannel donor relationships.
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Colorado Public Radio
We knew calendar-year-end 2021 would be a difficult year for fundraising. The advertising space was expected to be competitive and expensive, but we still needed to keep CPR’s mission front of mind.
In 2021, PHS/SPCA suddenly needed to cover significantly more spay/neuter costs. This presented a unique opportunity for the campaign that illustrated the power of having multiple touchpoints across channels.
Many stations were struggling to acquire new donors and find solutions for increasingly poor pledge performance. We needed to help local stations amplify their digital presence to increase revenue.
Vietnam Veterans of America
We saw the opportunity to optimize VVA’s fundraising tools and create a more robust donor experience. This upgrade streamlined gift-processing and integrated across internal systems and databases.