As we enter 2022, the omicron variant of COVID-19 continues to rampage across the U.S. and the world. Donor and prospect attention spans may wane depending on the news cycle and their personal experience with the pandemic.
On the business side, supply chain issues remain, with many printing experts suggesting the first quarter of 2022 may be worse than 2021 Q4 in terms of paper shortages and delivery delays.
Development professionals should plan accordingly, minimizing direct mail tests that may require special paper stocks, formats, etc. This also emphasizes the need for greater channel integration.
NextGen has developed a series that focuses on strategic approaches that will help your organization navigate the challenges of the current year—and build a foundation for stability and growth over the coming years.
Interested in learning more about planning and managing donor acquisition across channels? Connect with the NextGen team and start your next generation of fundraising today.