Feeling the stress and scramble of year end planning for your digital marketing and fundraising campaigns? You’re not alone.
On average, 30% of annual giving occurs in December. Adding to that timeline crunch—10% of annual giving occurs in the last 3 days of the year!
Some nonprofit organizations raise up to 50% of their annual funds in their year-end ask. With Giving Tuesday representing $2.5 billion in revenue for 2020—a 25% YOY increase—the pressure to engage and convert donors throughout the last 6 weeks of the year is higher than ever.
And with 2/3 of year-end donors doing little-to-no research before giving, it’s crucial to make the strongest possible first impression. From auditing your Google Grant for strong SEO to cultivating crowdfunding—champion your cause across channels.
Close to 70% of the population gives each year—now’s the time to ensure you’re positioned to make a strong case for support and convert donors with multiple touchpoints during your year end campaign.
If you are feeling overwhelmed, don’t worry. We’ve got you covered!
From housekeeping tasks to stewardship and multichannel planning, our Calendar Year End Checklist walks through priority steps for planning your campaign.
Calendar Year End Overview and Checklist
Calendar Year End
Let NextGen Help
Interested in learning more about planning and managing campaigns across channels? Connect with NextGen today.