Planning for Planned Giving

If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?

Digital Acquisition Tactics

Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Google Ads

Paid Advertising Key Features

Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.

Paid Advertising 101

Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.

Content as a Case for Support

Marketing and membership departments should craft consistent messages that answer why someone should support local public media.

Donation Form Do’s and Don’ts

While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.