Budgeting Is a Balancing Act

Here are the broad brushstrokes of how to think about budgeting—a refresher for some, new tools for others, and some general guidelines as we navigate the impact of global events.

Budgeting is a Bargaining Process

We’ve spent many years where you sit now, running direct-response fundraising programs for nonprofits we believed in. As fiscal year planning deadlines approach, here are some important principles.

Treat Facebook Like a Billboard

As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.

Best Practices for Email Marketing

Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.

Don’t Get Hung Up on Attribution

We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.

Navigating Postal Price Increases

While it may be tempting to significantly scale back direct mail, here are some tips on how to navigate new price increases and keep your direct mailings manageable and effective. 

Planning for Planned Giving

If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?

Supply Chain & Paper Shortages

Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.

Digital Acquisition Tactics

Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.

Monitoring Economic Trends

The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
Google Ads

Paid Search Advertising Key Features

Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.

Paid Search Advertising 101

Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.

Content as a Case for Support

Marketing and membership departments should craft consistent messages that answer why someone should support local public media.

Donation Form Do’s and Don’ts

While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.

Navigating New Facebook Rules During Election Season

Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram

10 Ways to Maximize AI Potential in Nonprofits

Successfully implementing AI in a nonprofit setting requires thoughtful planning and strategic execution. Use this comprehensive guide to guide your organization toward a more technically advanced workflow.

Display Ads 101: A Beginner’s Guide

Display advertising is a powerful tool with wide reach, precise targeting, and, arguably most importantly, creative capabilities beyond what a text-forward search ad offers.

Budgeting Is a Balancing Act

Here are the broad brushstrokes of how to think about budgeting—a refresher for some, new tools for others, and some general guidelines as we navigate the impact of global events.

Budgeting is a Bargaining Process

We’ve spent many years where you sit now, running direct-response fundraising programs for nonprofits we believed in. As fiscal year planning deadlines approach, here are some important principles.

Treat Facebook Like a Billboard

As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.

Best Practices for Email Marketing

Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.

Don’t Get Hung Up on Attribution

We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.

Navigating Postal Price Increases

While it may be tempting to significantly scale back direct mail, here are some tips on how to navigate new price increases and keep your direct mailings manageable and effective. 

Planning for Planned Giving

If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?

Supply Chain & Paper Shortages

Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.

Digital Acquisition Tactics

Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.

Monitoring Economic Trends

The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
Google Ads

Paid Search Advertising Key Features

Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.

Paid Search Advertising 101

Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.

Content as a Case for Support

Marketing and membership departments should craft consistent messages that answer why someone should support local public media.

Donation Form Do’s and Don’ts

While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.

Navigating New Facebook Rules During Election Season

Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram