Why Is NextGen’s Texting Solution the Best Fit for Your Nonprofit?
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new…
Reflections on 2022: Monitoring Economic Trends
The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
Don’t Get Hung Up on Attribution
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
Navigating New Facebook Rules During Election Season
Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Navigating SEO & Organic Traffic During a Website Redesign
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Best Practices for Email Marketing
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
Planning for Planned Giving
If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
How to Grow Your Digital Fundraising Program
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Digital Acquisition Tactics
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Stay Ahead of Public Media Fundraising Trends
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
Think Like an Investor: Managing Donor Segments
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content Calendars: What Do You Need To Know?
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
Calendar Year End Campaign Planning
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
The Love-Hate Relationship With Invoice Emails
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
Paid Advertising Keyword Match Strategy
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid Advertising Key Features
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid Advertising 101
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
Why Is NextGen’s Texting Solution the Best Fit for Your Nonprofit?
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Why Add Texting to Your Fundraising Program?
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Navigating Postal Price Increases
While it may be tempting to significantly scale back direct mail, here are some tips on how to navigate new price increases and keep your direct mailings manageable and effective.
Full-Funnel Approach: Building Bridges Across Teams
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Reflections on 2022: Supply Chain & Paper Shortages
Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.
Reflections on 2022: Monitoring Economic Trends
The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
Don’t Get Hung Up on Attribution
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
Navigating New Facebook Rules During Election Season
Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Navigating SEO & Organic Traffic During a Website Redesign
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Best Practices for Email Marketing
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
Planning for Planned Giving
If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
How to Grow Your Digital Fundraising Program
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Digital Acquisition Tactics
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Stay Ahead of Public Media Fundraising Trends
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
Think Like an Investor: Managing Donor Segments
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content Calendars: What Do You Need To Know?
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
Calendar Year End Campaign Planning
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.