Stop the Churn With These Simple Strategies
One of the challenges to building a successful email program is frequent and attentive list hygiene. At NextGen, we focus on several key areas to revitalize dormant programs.
Why Add Texting to Your Fundraising Program?
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Best Practices for Email Marketing
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
How to Grow Your Digital Fundraising Program
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Don’t Get Hung Up on Attribution
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
Full-Funnel Approach: Building Bridges Across Teams
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Navigating SEO & Organic Traffic During a Website Redesign
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Navigating Postal Price Increases
While it may be tempting to significantly scale back direct mail, here are some tips on how to navigate new price increases and keep your direct mailings manageable and effective.
Planning for Planned Giving
If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
Supply Chain & Paper Shortages
Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.
Digital Acquisition Tactics
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Stay Ahead of Public Media Fundraising Trends
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
Think Like an Investor: Managing Donor Segments
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content Calendars: What Do You Need To Know?
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
Monitoring Economic Trends
The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
Calendar Year End Campaign Planning
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
Paid Advertising Keyword Match Strategy
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid Advertising Key Features
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid Advertising 101
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Content as a Case for Support
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
Think Like a Journalist: Messaging and Content
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
The Love-Hate Relationship With Invoice Emails
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
Navigating New Facebook Rules During Election Season
Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram
Donor Relationships are a Major Key to FY21 Success
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
Stop the Churn With These Simple Strategies
One of the challenges to building a successful email program is frequent and attentive list hygiene. At NextGen, we focus on several key areas to revitalize dormant programs.
NextGen Fundraising Leadership Transition
NextGen Fundraising’s Carol Leister has transitioned from ownership to a consulting role, leaving CEO Tim Oleary as the company’s sole owner.
2024 Fundraising Forecast: What Should Be Top of Mind?
You’ve likely seen countless 2024 fundraising forecasts over the past few weeks. Don’t worry, this is not a laundry list of the same old regurgitated predictions.
Why Is NextGen’s Texting Solution the Best Fit for Your Nonprofit?
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Treat Facebook Like a Billboard
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Why Add Texting to Your Fundraising Program?
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Best Practices for Email Marketing
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
How to Grow Your Digital Fundraising Program
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Don’t Get Hung Up on Attribution
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
Full-Funnel Approach: Building Bridges Across Teams
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Navigating SEO & Organic Traffic During a Website Redesign
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Navigating Postal Price Increases
While it may be tempting to significantly scale back direct mail, here are some tips on how to navigate new price increases and keep your direct mailings manageable and effective.
Planning for Planned Giving
If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
Supply Chain & Paper Shortages
Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.
Digital Acquisition Tactics
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Stay Ahead of Public Media Fundraising Trends
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
Think Like an Investor: Managing Donor Segments
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content Calendars: What Do You Need To Know?
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
Monitoring Economic Trends
The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
Calendar Year End Campaign Planning
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
Paid Advertising Keyword Match Strategy
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid Advertising Key Features
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid Advertising 101
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Content as a Case for Support
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
Think Like a Journalist: Messaging and Content
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!