ANALYTICS
We Live in a World of Big Data.
But data doesn’t provide all the information you need to build your direct response and fundraising programs.
At NextGen, our goal is to not only report on the results but to deliver actionable information through solid analysis and an unbiased understanding of what the data represents.
That is why NextGen created Donor Insight Gateway™ (DIG), our proprietary fundraising reporting and analytics program. Built by fundraisers, DIG is used to assess the progress of each client’s membership program and place value on their donor base through a Donor Base Trend Analysis and Campaign Reporting.
Donor Base Trend Analysis (DBTA)
NextGen’s primary tool for valuating a membership donor base, the DBTA measures performance over time and integrates deep analysis into strategic planning for our clients. Using transactional data, the DBTA looks at trends across a six-year period through various lenses, including loyalty, frequency, and annual cumulative giving.
A DBTA contains a variety of standard reporting metrics informing retention, upgrade/downgrade, giving by dollar levels, and much more. The DBTA also contains a map function that breaks down giving by zip code and includes member IDs by zip code for targeted analysis.
Campaign Reporting
DIG also reports on campaign results through several metrics and guides planning for future campaigns and budgets. This allows us to evaluate list performance from multiple perspectives such as package, mail date, list, a combination of all three and by a NextGen-defined index.
Campaign Reports compare results to budget through a variety of metrics such as response rate, average gift, net revenue per donor, timing of revenue by campaign, dollar level giving, and retention. List reports look at performance from multiple perspectives, such as by package, mail date, list, and a combination of all three.
Transaction reports focus on cash flow and timing of revenue by campaign, dollar level giving, and retention.
Customized for Your Needs
DIG reporting can be customized for your individual programs and performs off transaction data, so it contains no biographical information on donors.
This allows clients to “dig” down to the account ID level for most reports so they may refer to their own database to follow specific donors who may be driving particular trends.
