DIG also reports on campaign results through several metrics and guides planning for future campaigns and budgets. This allows us to evaluate list performance from multiple perspectives such as package, mail date, list, a combination of all three and by a NextGen-defined index.
Campaign Reports compare results to budget through a variety of metrics such as response rate, average gift, net revenue per donor, timing of revenue by campaign, dollar level giving, and retention. List reports look at performance from multiple perspectives, such as by package, mail date, list, and a combination of all three.
Transaction reports focus on cash flow and timing of revenue by campaign, dollar level giving, and retention.