Calendar Year End Campaign Planning
Feeling the stress and scramble of year end planning for your digital marketing and fundraising campaigns? You’re not alone. Robin Fostel, Senior Director Strategic…
Invoice Emails. Love Them or Hate Them, You Can’t Ignore Them.
As a creative director, my right brain cringes at the stark layout and absence of compelling imagery, narratives, or testimonials. But when it comes…
News Update Journalism Headline Media Concept
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Digital teams spend a lot of time and effort creating and locking in a fundraising plan for the year. And the thought of making…
Paid Advertising Keyword Match Strategy
This is the third article in our series of updates and insights—Paid Advertising 101 and Paid Advertising Key Features—providing a bit more detail on…
Paid Advertising Key Features
Google Search can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of…
Paid Advertising 101
What’s the point of having a great website if no one visits it? How do you increase awareness and drive traffic to your landing…
Reflecting on PMDMC 2021
As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked…
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner…
Think Like a Journalist: Messaging and Content
There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor…
Five Areas of Focus in 2021
Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers…