As fundraisers and marketers, we’re always excited to learn about the latest trends and statistics that give us better insight into how donors behave, what they prefer, and how to adjust our strategy accordingly.
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.
Nonprofit leaders will need to be agile in their approach and expectations to fundraising programs. Business as usual just won’t do anymore!
Nonprofits should be transparent about current data policies and ensure that they adhere to stringent protocols. It’s just good business.
Does your organization measure what really matters when charting fundraising success? Manage your donor base like a financial asset.