Treat Facebook Like a Billboard

As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.

Best Practices for Email Marketing

Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.

Don’t Get Hung Up on Attribution

We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.

Navigating Postal Price Increases

While it may be tempting to significantly scale back direct mail, here are some tips on how to navigate new price increases and keep your direct mailings manageable and effective. 

Planning for Planned Giving

If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?

Supply Chain & Paper Shortages

Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.

Digital Acquisition Tactics

Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.

Monitoring Economic Trends

The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
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Paid Advertising Key Features

Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.

Paid Advertising 101

Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.

Content as a Case for Support

Marketing and membership departments should craft consistent messages that answer why someone should support local public media.

Donation Form Do’s and Don’ts

While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.

Navigating New Facebook Rules During Election Season

Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram

Content as a Case for Support

Marketing and membership departments should craft consistent messages that answer why someone should support local public media.

Donation Form Do’s and Don’ts

While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.

Navigating New Facebook Rules During Election Season

Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram