Going into FY23, it will be critical to build recognition with new audiences, establish affinity for your brand, and convert prospects to supporters. This means marketing outside of your donor demographics—with a focus on supporting a pipeline to cultivate and upgrade giving.
From top-result on a Google search through a mobile-friendly donation form, your organization should stand out in a crowd!
With the unknown and the unpredictable, 2022 has shown that external events will undoubtedly require an evolving approach to your channel mix. More than ever, ongoing reporting and analysis on campaign performance will help build a balanced approach and continually optimized performance.
Key to this strategy is diverse acquisition tactics that help you secure long-term net gain over donor lifetime.
As always, it is important to focus on conversion during critical campaign periods. Organizations that commit to investing in the November–January campaign period see a stronger recoup of revenue. These days, more is more with email frequency and paid advertising budgets.
This carries through not only in direct revenue to digital campaigns but indirect attribution: the reinforced brand recognition from paid advertising has a demonstrated lift in response across channels.
Multiple touchpoints = more opportunity for donors to give!
A strong email fundraising strategy is still the backbone of any digital program. At NextGen, we specialize in writing and building successful multichannel and stand-alone digital campaigns. Our digital strategy covers the entire donor journey from prospect to donor and works to build affinity for your brand and mission.
We know nonprofit organizations are stretched thin. Serving as a supporting partner and embedded consultant, NextGen will remain flexible and work closely and consistently with your team to evaluate digital fundraising priorities and opportunities for the strongest ROI.
Digital fundraising is a critical component of supporting your organizational mission, goals, and operations. NextGen brings a proven track record of managing digital integration to generate revenue and acquire new donors
Ready to Grow Your Digital Program? Connect with NextGen or learn more about working with our digital team.
NextGen is a certified Google Advertising Partner, so we know the best tactics to create success for your brand and mission. Our Google Advertising certifications include Google Search Ads, Google Display Ads, and Google Video Ads.
NextGen is also a Meta Agency Partner, with expertise in Facebook and Instagram advertising. NextGen will develop compelling creative to reach your current donors and prospect audiences with targeted and eye-catching social media ads.