Don’t Lose Your Google Data: Universal Analytics Shut Down
Google is discontinuing Universal Analytics on July 1, 2024, meaning users will finally loose access to the interface and their data will be permanately deleted.
Mission, Message, & Voice
What can we do to gain a new perspective and share how inspiring the work and mission can be?
2022 Roadmap for Successful Nonprofits
Nonprofit leaders will need to be agile in their approach and expectations to fundraising programs. Business as usual just won’t do anymore!
2022 Roadmap: Build a First-Party Data Strategy
Nonprofits should be transparent about current data policies and ensure that they adhere to stringent protocols. It’s just good business.
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
Content as a Case for Support
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
Think Like a Journalist: Messaging and Content
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
The Love-Hate Relationship With Invoice Emails
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
Relationships Count with Budgeting
Budgeting is a process that is as much about relationships as it is about numbers. You have to make it a team effort.
Public Media Sustainer Giving
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.
