What is Charity Marketing? The Complete Guide + Strategies
Every nonprofit has a story worth sharing. The challenge? Getting it in front of the right people and inspiring them to act. That’s where charity marketing comes in. Done well, it connects your mission with the people who care most, building trust, loyalty, and lasting support. Whether it’s sparking conversations on social media, sharing impact […]
Donor Stewardship: How to Build Long-Term Relationships with Donors
In the nonprofit sector, cultivating lasting relationships with donors is paramount. While every contribution makes a difference, you need long-term relationships with supporters to sustain your cause. This is where donor stewardship comes in. It builds long-term relationships, increases donor retention, and ensures funding for your organization. In this guide, we explore how donor stewardship […]
40 Corporate Fundraising Ideas to Power Your Nonprofit Mission
Corporate fundraising is a powerful way for nonprofits to scale their impact while building meaningful partnerships with businesses. By leveraging corporate resources and networks, your organization can find new ways to raise money, amplify its reach, and create lasting relationships with stakeholders. This guide explores your nonprofit organization’s top 40 corporate fundraising ideas, how to […]
Fundraising for Nonprofits: 25 Creative Campaigns That Work
Fundraising for nonprofits can be challenging, especially if you’re new to this space or have run out of ideas to engage donors and raise money for your cause. Fortunately, there are many proven strategies that are easy to implement, low-cost, and can be started with few resources. This guide explores the top 25 creative fundraising […]
114 Fundraising Ideas to Help You Raise Money
Fundraising takes a lot of work and dedication to raise the money your nonprofit needs to make a difference. In 2023, Americans donated $557.16 billion, with the largest source of donations coming from individuals. Your organization can get in on those donations by hosting impactful events that gather like-minded supporters, excite them, and spread awareness […]
The Ultimate Donor Engagement Guide [+ Top Strategies]
Engaging donors and members is more than asking for money. It’s about building meaningful, lasting relationships that inspire ongoing support and advocacy. A sound donor engagement strategy makes it easier to attract higher contributions from donors and members and increases their likelihood of getting their friends and family involved in your organization. This guide provides […]
5 Best Practices of Highly Effective Direct Mail Marketing Strategies
Direct mail marketing provides unique opportunities to connect with your audience in impactful ways. Check out our top five tips to elevate your campaigns and boost engagement!
Leveraging Lift Notes in Direct Mail
Lift Notes are a very powerful device and should be included in direct mail campaigns whenever possible. Check out our tactics for strategically leveraging them.
Color Theory in Practice: Color Temperature
Color Temperature is a vital element of Color Harmony, corresponding to the perceived warmth or coolness of a color. Shifting the color temperature within a palette can dramatically influence the mood and perception of a brand or design Warm Colors Warm Colors are inspired by elements like fire, sunsets, and autumn leaves, and are known […]
Color Theory in Practice: Color Schemes
Color schemes are intentional combinations of colors that create harmony and balanced design based on their placement on the color wheel. Monochromatic A Monochromatic Color Scheme revolves around a single base hue, with variations achieved by altering lightness or darkness through the addition of black (to create Shades) or white (to create Tints). This approach […]
