Digital Integration: Helping Nonprofits Thrive in Challenging Times
Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is…
Donor Relationships are a Major Key to FY21 Success
Donor relationships matter. They are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21…
Theme vs. Case for Support
Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in…
Spring Clean Your Creative
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…
Relationships Count with Budgeting
I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate…
Public Media Sustainer Giving
Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed…
The Lost Art of Match Back
There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to…
How Seasonal is Fundraising, Really?
Posted by Cindy Germain | Posted on June 22, 2016 | Posted in: Giving Behavior As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the…