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charitable giving

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Read more about the article Digital Integration: Helping Nonprofits Thrive in Challenging Times

Digital Integration: Helping Nonprofits Thrive in Challenging Times

  • Post author:The NextGen Team
  • Post category:Digital/Fundraising/Giving Behavior

Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is…

Continue ReadingDigital Integration: Helping Nonprofits Thrive in Challenging Times
Read more about the article Donor Relationships are a Major Key to FY21 Success

Donor Relationships are a Major Key to FY21 Success

  • Post author:The NextGen Team
  • Post category:Fundraising/Giving Behavior/Management

Donor relationships matter. They are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21…

Continue ReadingDonor Relationships are a Major Key to FY21 Success
Read more about the article Theme vs. Case for Support

Theme vs. Case for Support

  • Post author:The NextGen Team
  • Post category:Fundraising/Marketing

Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in…

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Read more about the article Spring Clean Your Creative

Spring Clean Your Creative

  • Post author:The NextGen Team
  • Post category:Marketing

Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…

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Read more about the article Relationships Count with Budgeting

Relationships Count with Budgeting

  • Post author:The NextGen Team
  • Post category:Clients/Management

The NextGen staff have spent many years where you sit now, running direct response fundraising programs for nonprofits we believed in. The experience helps…

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Read more about the article Public Media Sustainer Giving

Public Media Sustainer Giving

  • Post author:The NextGen Team
  • Post category:Clients/Fundraising

Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed…

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Read more about the article The Lost Art of Match Back

The Lost Art of Match Back

  • Post author:The NextGen Team
  • Post category:Analysis/Fundraising

There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to…

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Read more about the article How Seasonal is Fundraising, Really?

How Seasonal is Fundraising, Really?

  • Post author:The NextGen Team
  • Post category:Giving Behavior

Posted by Cindy Germain | Posted on June 22, 2016 | Posted in:  Giving Behavior As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the…

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