Every nonprofit has a story worth sharing. The challenge? Getting it in front of the right people and inspiring them to act. That’s where charity marketing comes in. Done well, it connects your mission with the people who care most, building trust, loyalty, and lasting support. Whether it’s sparking conversations on social media, sharing impact…
In the nonprofit sector, cultivating lasting relationships with donors is paramount. While every contribution makes a difference, you need long-term relationships with supporters to sustain your cause. This is where donor stewardship comes in. It builds long-term relationships, increases donor retention, and ensures funding for your organization. In this guide, we explore how donor stewardship…
Corporate fundraising is a powerful way for nonprofits to scale their impact while building meaningful partnerships with businesses. By leveraging corporate resources and networks, your organization can find new ways to raise money, amplify its reach, and create lasting relationships with stakeholders. This guide explores your nonprofit organization’s top 40 corporate fundraising ideas, how to…
Fundraising for nonprofits can be challenging, especially if you’re new to this space or have run out of ideas to engage donors and raise money for your cause. Fortunately, there are many proven strategies that are easy to implement, low-cost, and can be started with few resources. This guide explores the top 25 creative fundraising…
Fundraising takes a lot of work and dedication to raise the money your nonprofit needs to make a difference. In 2023, Americans donated $557.16 billion, with the largest source of donations coming from individuals. Your organization can get in on those donations by hosting impactful events that gather like-minded supporters, excite them, and spread awareness…
Engaging donors and members is more than asking for money. It’s about building meaningful, lasting relationships that inspire ongoing support and advocacy. A sound donor engagement strategy makes it easier to attract higher contributions from donors and members and increases their likelihood of getting their friends and family involved in your organization. This guide provides…
Direct mail marketing provides unique opportunities to connect with your audience in impactful ways. Check out our top five tips to elevate your campaigns and boost engagement!
Lift Notes are a very powerful device and should be included in direct mail campaigns whenever possible. Check out our tactics for strategically leveraging them.
Color Temperature is a vital element of Color Harmony, corresponding to the perceived warmth or coolness of a color. Shifting the color temperature within a palette can dramatically influence the mood and perception of a brand or design Warm Colors Warm Colors are inspired by elements like fire, sunsets, and autumn leaves, and are known…
Color schemes are intentional combinations of colors that create harmony and balanced design based on their placement on the color wheel. Monochromatic A Monochromatic Color Scheme revolves around a single base hue, with variations achieved by altering lightness or darkness through the addition of black (to create Shades) or white (to create Tints). This approach…
Color Theory is a fundamental element of design and branding. Often overlooked, It’s important to understand that colors have a powerful ability to evoke emotions, set moods, and shape how people perceive products and services. What is Color Theory? Color Theory is a comprehensive framework that explains how colors interact based on principles derived from…
Here’s a checklist to go through for all direct mail campaigns to help lift response rates on any direct mail package.
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
Here are the broad brushstrokes of how to think about budgeting—a refresher for some, new tools for others, and some general guidelines as we navigate the impact of global events.
We’ve spent many years where you sit now, running direct-response fundraising programs for nonprofits we believed in. As fiscal year planning deadlines approach, here are some important principles.
The 2024 M+R Benchmarks Study is finally here! Use these key insights to assess your nonprofit’s performance by comparing your results with this year’s pool of participants.
How do you stand out and connect with donor audiences to strategically boost your matching gift opportunities? Here are some of our best tips.
You’ve likely seen countless 2024 fundraising forecasts over the past few weeks. Don’t worry, this is not a laundry list of the same old regurgitated predictions.
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds.
Budgeting is a process that is as much about relationships as it is about numbers. You have to make it a team effort.
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.
Write this in big letters on your office wall: “Always Match Back!” The cost is nominal, but the impact on future donor acquisition planning is massive.
As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives?
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