Color Theory in Practice: Color Harmony
Color Theory is a fundamental element of design and branding. Often overlooked, It’s important to understand that colors have a powerful ability to evoke emotions, set moods, and shape how people perceive products and services. What is Color Theory? Color Theory is a comprehensive framework that explains how colors interact based on principles derived from […]
Direct Mail Bakers Dozen for Increasing Response
Here’s a checklist to go through for all direct mail campaigns to help lift response rates on any direct mail package.
Redefining Public Media Engagement: PBS’s Digital Evolution
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
Budgeting Is a Balancing Act
Here are the broad brushstrokes of how to think about budgeting—a refresher for some, new tools for others, and some general guidelines as we navigate the impact of global events.
Budgeting is a Bargaining Process
We’ve spent many years where you sit now, running direct-response fundraising programs for nonprofits we believed in. As fiscal year planning deadlines approach, here are some important principles.
12 Key Fundraising Insights From 2024 M+R Benchmarks
The 2024 M+R Benchmarks Study is finally here! Use these key insights to assess your nonprofit’s performance by comparing your results with this year’s pool of participants.
4 Tips to Boost Your Matching Gift Campaigns
How do you stand out and connect with donor audiences to strategically boost your matching gift opportunities? Here are some of our best tips.
2024 Fundraising Forecast: What Should Be Top of Mind?
You’ve likely seen countless 2024 fundraising forecasts over the past few weeks. Don’t worry, this is not a laundry list of the same old regurgitated predictions.
Donor Relationships are a Major Key to FY21 Success
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
Theme vs. Case for Support
Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?
