Color Theory in Practice: Color Schemes
Color schemes are intentional combinations of colors that create harmony and balanced design based on their placement on the color wheel. Monochromatic A Monochromatic Color Scheme revolves around a single base hue, with variations achieved by altering lightness or darkness through the addition of black (to create Shades) or white (to create Tints). This approach […]
Color Theory in Practice: Color Harmony
Color Theory is a fundamental element of design and branding. Often overlooked, It’s important to understand that colors have a powerful ability to evoke emotions, set moods, and shape how people perceive products and services. What is Color Theory? Color Theory is a comprehensive framework that explains how colors interact based on principles derived from […]
Direct Mail Bakers Dozen for Increasing Response
Here’s a checklist to go through for all direct mail campaigns to help lift response rates on any direct mail package.
Navigating Digital Advertising During Election Season
We’re experiencing a historically unprecedented campaign. Time to buckle up and prepare ourselves with the key strategies that will help your nonprofit thrive before, during, and after election season.
Don’t Lose Your Google Data: Universal Analytics Shut Down
Google is discontinuing Universal Analytics on July 1, 2024, meaning users will finally loose access to the interface and their data will be permanately deleted.
10 Ways to Maximize AI Potential in Nonprofits
Successfully implementing AI in a nonprofit setting requires thoughtful planning and strategic execution. Use this comprehensive guide to guide your organization toward a more technically advanced workflow.
Case Study: WHYY
If you have ever been on a ship in a storm at sea, you know how challenging it can be to maintain course while minimizing risk. For fundraisers, the past several years have pummeled non-profit programs with a series of storms: political chaos, economic uncertainty, emerging technology, changing donor behavior, supply chain issues, and a […]
Case Study: MPT PBS App Promotion
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between […]
Redefining Public Media Engagement: PBS’s Digital Evolution
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
Display Ads 101: A Beginner’s Guide
Display advertising is a powerful tool with wide reach, precise targeting, and, arguably most importantly, creative capabilities beyond what a text-forward search ad offers.
