From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
As fundraisers, our job is to find compelling stories that clearly illustrate “why” a donor should support the causes sustain.
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
From pledge to marketing to fundraising, we heard voices from all over the system across generations; inclusive of BIPOC experiences; and representing different backgrounds and perspectives.
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.