Storytelling in Fundraising: How to Create a Human-Centric Strategy
Whether you’re crafting a welcome series, designing an appeal, or stewarding longtime donors, your most powerful tool is the human story. At the heart of every nonprofit mission is an authentic, life-changing impact, and at the heart of every charitable gift is someone choosing to help. No matter your organization’s size, there is one fundamental […]
Fundraising for Nonprofits: 25 Creative Campaigns That Work
Fundraising for nonprofits can be challenging, especially if you’re new to this space or have run out of ideas to engage donors and raise money for your cause. Fortunately, there are many proven strategies that are easy to implement, low-cost, and can be started with few resources. This guide explores the top 25 creative fundraising […]
Free Nonprofit Marketing Training: Top Online Courses to Get Started
Running a nonprofit organization requires more than passion and purpose. It takes strategic marketing to amplify your mission and grow your impact. Fortunately, nonprofits don’t have to invest a lot of money to gain digital marketing skills. Whether you’re new to digital marketing or want to level up your strategy, there are free nonprofit marketing […]
Nonprofit Marketing Plan: How to Build a Winning Strategy in 2025
Every nonprofit organization needs a clear marketing plan to help it raise money, drive awareness, and strengthen donor and member relationships. Without a well-detailed plan, it’s difficult to get the most out of fundraising efforts and grow the organization. This nonprofit marketing guide will explore nonprofit marketing plans, how to develop one, the key elements […]
10 Winning Strategies for Nonprofit Marketing
Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the […]
Nonprofit Email Marketing: The Essential Guide
Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit […]
The Ultimate Donor Engagement Guide [+ Top Strategies]
Engaging donors and members is more than asking for money. It’s about building meaningful, lasting relationships that inspire ongoing support and advocacy. A sound donor engagement strategy makes it easier to attract higher contributions from donors and members and increases their likelihood of getting their friends and family involved in your organization. This guide provides […]
5 Best Practices of Highly Effective Direct Mail Marketing Strategies
Direct mail marketing provides unique opportunities to connect with your audience in impactful ways. Check out our top five tips to elevate your campaigns and boost engagement!
Leveraging Lift Notes in Direct Mail
Lift Notes are a very powerful device and should be included in direct mail campaigns whenever possible. Check out our tactics for strategically leveraging them.
Color Theory in Practice: Color Temperature
Color Temperature is a vital element of Color Harmony, corresponding to the perceived warmth or coolness of a color. Shifting the color temperature within a palette can dramatically influence the mood and perception of a brand or design Warm Colors Warm Colors are inspired by elements like fire, sunsets, and autumn leaves, and are known […]
