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Read more about the article Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
News Update Journalism Headline Media Concept

Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

Digital teams spend a lot of time and effort creating and locking in a fundraising plan for the year. And the thought of making…

Continue ReadingThink Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Read more about the article “Dislike” What We’ve Learned from the Facebook Fallout

“Dislike” What We’ve Learned from the Facebook Fallout

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

Monday was an odd day for social media users, communications departments, paid advertisers...and, you know, about 2 billion people worldwide. Without warning, Facebook went…

Continue Reading“Dislike” What We’ve Learned from the Facebook Fallout
Read more about the article Think Like a Journalist: A Story Can Be Anywhere…
Big Bird Walks Through Parade In Orlando, Florida

Think Like a Journalist: A Story Can Be Anywhere…

  • Post author:nextgen
  • Post category:Clients/Fundraising/Marketing

Glancing down, I couldn’t believe what I was seeing in my colleague’s cubicle. A desk drawer overflowing with bright yellow feathers?! The slightest puff…

Continue ReadingThink Like a Journalist: A Story Can Be Anywhere…
Read more about the article Paid Advertising Keyword Match Strategy

Paid Advertising Keyword Match Strategy

  • Post author:nextgen
  • Post category:Digital/Fundraising/Marketing

This is the third article in our series of updates and insights—Paid Advertising 101 and Paid Advertising Key Features—providing a bit more detail on…

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Read more about the article Paid Advertising Key Features

Paid Advertising Key Features

  • Post author:nextgen
  • Post category:Digital/Fundraising/Marketing

Google Search can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of…

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Read more about the article Reflecting on PMDMC 2021

Reflecting on PMDMC 2021

  • Post author:nextgen
  • Post category:Fundraising/Marketing

As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked…

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Read more about the article Data vs Information: Actionable Analytics

Data vs Information: Actionable Analytics

  • Post author:nextgen
  • Post category:Analysis/Fundraising

We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner…

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Read more about the article Content as a Case for Support

Content as a Case for Support

  • Post author:nextgen
  • Post category:Clients/Fundraising/Marketing

Most of us know what a snow leopard looks like.  But…have you ever seen an actual snow leopard in real life?  Executive Producer of…

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Read more about the article Think Like a Journalist: Messaging and Content

Think Like a Journalist: Messaging and Content

  • Post author:nextgen
  • Post category:Clients/Fundraising/Marketing

There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor…

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Read more about the article Donation Form Do’s and Don’ts

Donation Form Do’s and Don’ts

  • Post author:nextgen
  • Post category:Digital/Fundraising

While there is no such thing as a 100% conversion rate, a few simple Do’s and Don’ts can help boost performance and improve donor…

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