Spring Clean Your Creative
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…
Relationships Count with Budgeting
I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate…
Public Media Sustainer Giving
Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed…
The Lost Art of Match Back
There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to…
How Seasonal is Fundraising, Really?
Posted by Cindy Germain | Posted on June 22, 2016 | Posted in: Giving Behavior As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the…