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Read more about the article 2022 Roadmap for Successful Nonprofits

2022 Roadmap for Successful Nonprofits

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

As we enter 2022, the omicron variant of COVID-19 continues to rampage across the U.S. and the world. Donor and prospect attention spans may…

Continue Reading2022 Roadmap for Successful Nonprofits
Read more about the article 2022 Roadmap: Build a First-Party Data Strategy

2022 Roadmap: Build a First-Party Data Strategy

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

Congressional hearings last year surrounding the lack of regulation on social media companies, the Facebook Fallout, and self-imposed requirements from companies such as Apple…

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Read more about the article 2022 Roadmap: Measure What Matters

2022 Roadmap: Measure What Matters

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

Manage your donor base like a financial asset and measure what matters most. Nonprofit leaders who hold fundraisers accountable based on outdated metrics such…

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Read more about the article 2022 Roadmap: Seamless Donor Experience

2022 Roadmap: Seamless Donor Experience

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

Marry marketing and fundraising efforts into a seamless donor experience. Most donors give “through” an organization, not really “to” an organization. They give for…

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Read more about the article 2022 Roadmap: New Donor Acquisition

2022 Roadmap: New Donor Acquisition

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

Invest in an integrated, multichannel new donor acquisition strategy.This sure isn’t new, but it’s never been more important. Online giving comprises roughly 10-15% of…

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Read more about the article Calendar Year End Campaign Planning

Calendar Year End Campaign Planning

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

Feeling the stress and scramble of year end planning for your digital marketing and fundraising campaigns? You’re not alone. Robin Fostel, Senior Director Strategic…

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Read more about the article Invoice Emails. Love Them or Hate Them, You Can’t Ignore Them.

Invoice Emails. Love Them or Hate Them, You Can’t Ignore Them.

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

As a creative director, my right brain cringes at the stark layout and absence of compelling imagery, narratives, or testimonials. But when it comes…

Continue ReadingInvoice Emails. Love Them or Hate Them, You Can’t Ignore Them.
Read more about the article Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
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Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan

  • Post author:nextgen
  • Post category:Clients/Digital/Fundraising/Marketing

Digital teams spend a lot of time and effort creating and locking in a fundraising plan for the year. And the thought of making…

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Read more about the article Think Like a Journalist: A Story Can Be Anywhere…
Big Bird Walks Through Parade In Orlando, Florida

Think Like a Journalist: A Story Can Be Anywhere…

  • Post author:nextgen
  • Post category:Clients/Fundraising/Marketing

Glancing down, I couldn’t believe what I was seeing in my colleague’s cubicle. A desk drawer overflowing with bright yellow feathers?! The slightest puff…

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Read more about the article Reflecting on PMDMC 2021

Reflecting on PMDMC 2021

  • Post author:nextgen
  • Post category:Fundraising/Marketing

As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked…

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