2022 Roadmap for Successful Nonprofits
As we enter 2022, the omicron variant of COVID-19 continues to rampage across the U.S. and the world. Donor and prospect attention spans may…
2022 Roadmap: Build a First-Party Data Strategy
Congressional hearings last year surrounding the lack of regulation on social media companies, the Facebook Fallout, and self-imposed requirements from companies such as Apple…
2022 Roadmap: Measure What Matters
Manage your donor base like a financial asset and measure what matters most. Nonprofit leaders who hold fundraisers accountable based on outdated metrics such…
2022 Roadmap: Seamless Donor Experience
Marry marketing and fundraising efforts into a seamless donor experience. Most donors give “through” an organization, not really “to” an organization. They give for…
2022 Roadmap: New Donor Acquisition
Invest in an integrated, multichannel new donor acquisition strategy.This sure isn’t new, but it’s never been more important. Online giving comprises roughly 10-15% of…
Calendar Year End Campaign Planning
Feeling the stress and scramble of year end planning for your digital marketing and fundraising campaigns? You’re not alone. Robin Fostel, Senior Director Strategic…
Invoice Emails. Love Them or Hate Them, You Can’t Ignore Them.
As a creative director, my right brain cringes at the stark layout and absence of compelling imagery, narratives, or testimonials. But when it comes…
News Update Journalism Headline Media Concept
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Digital teams spend a lot of time and effort creating and locking in a fundraising plan for the year. And the thought of making…
Big Bird Walks Through Parade In Orlando, Florida
Think Like a Journalist: A Story Can Be Anywhere…
Glancing down, I couldn’t believe what I was seeing in my colleague’s cubicle. A desk drawer overflowing with bright yellow feathers?! The slightest puff…
Reflecting on PMDMC 2021
As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked…