Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Marketing and fundraising solutions are built on inspiration and collaboration. Communication, transparency, and shared goals are crucial.
Investing in digital integration is one thing. Transforming your program in the right way is quite another.
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.
Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds.
Budgeting is a process that is as much about relationships as it is about numbers. You have to make it a team effort.