Content as a Case for Support
Most of us know what a snow leopard looks like. But…have you ever seen an actual snow leopard in real life? Executive Producer of…
Think Like a Journalist: Messaging and Content
There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor…
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple Do’s and Don’ts can help boost performance and improve donor…
Marketing & Fundraising: A Perfect Marriage
Marketing and fundraising truly exist in a symbiotic relationship. At NextGen, we like to think of it as a marriage. Tim Oleary, Managing Partner &…
Digital Integration: Helping Nonprofits Thrive in Challenging Times
Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is…
Donor Relationships are a Major Key to FY21 Success
Donor relationships matter. They are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21…
NextGen’s Top Five for 2020
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said,…
Theme vs. Case for Support
Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in…
Spring Clean Your Creative
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…
Relationships Count with Budgeting
I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate…