Digital Fundraising Program: 14 Strategies to Maximize Your Success
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Case Study: Contributor Development Partnership
Against the backdrop of all that has happened in our region and the world the past couple of years, we believe there has never been a more important time to aggressively invest in digital fundraising and realize diversified revenue possibilities. At NextGen, we espouse guiding principles to lead our work in digital fundraising. These philosophies […]
Case Study: Vietnam Veterans of America
While there is no such thing as a 100% conversion rate, NextGen provides strategy, technical support, and turn-key solutions to boost performance and improve donor experience. Our partnership with Fundraise Up ensures the fullest array of tools and integrations to best match your goals and personalize the donor experience. The Client As a nationwide service […]
Case Study: Colorado Public Radio
Against the backdrop of all that has happened in our region and the world the past couple of years, we believe there has never been a more important time to aggressively invest in digital fundraising and realize diversified revenue possibilities. At NextGen, we espouse guiding principles to lead our work in digital fundraising. These philosophies […]
Case Study: Peninsula Humane Society & SPCA
As we move into an increasingly digital world, organizations now find they must adapt to donors’ changing behaviors. While direct mail still is a powerful and effective medium, more organizations are seeing first-hand the effectiveness of multichannel campaigns. At NextGen, we are effectively implementing campaigns that combine the ease of online donations with the longstanding […]
Full-Funnel Approach: Building Bridges Across Teams
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
2022 Fundraising Trends: Journey Into the Mind of a Donor
As fundraisers and marketers, we’re always excited to learn about the latest trends and statistics that give us better insight into how donors behave, what they prefer, and how to adjust our strategy accordingly.
Navigating SEO & Organic Traffic During a Website Redesign
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Digital Acquisition Tactics
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
