2022 Fundraising Trends: Journey Into the Mind of a Donor

As fundraisers and marketers, we’re always excited to learn about the latest trends and statistics that give us better insight into how donors behave, what they prefer, and how to adjust our strategy accordingly.
Planning for Planned Giving

If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
Supply Chain & Paper Shortages

Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.
Digital Acquisition Tactics

Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Stay Ahead of Public Media Fundraising Trends

Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
M+R Benchmarks 2022: Everything You Need To know

In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.
Monitoring Economic Trends

The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
Calendar Year End Campaign Planning

From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Donor Relationships are a Major Key to FY21 Success

Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
NextGen’s Top Five for 2020

It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.