Countdown to CYE: Match Language 101
How do you stand out and connect with donor audiences to strategically boost your matching gift opportunities? Keep reading for some tips to strategically strengthen this language across digital channels.
2022 Fundraising Trends: Journey Into the Mind of a Donor
As fundraisers and marketers, we’re always excited to learn about the latest trends and statistics that give us better insight into how donors behave, what they prefer, and how to adjust our strategy accordingly.
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
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Planning for Planned Giving
If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
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How to Grow Your Digital Fundraising Program
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
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Digital Acquisition Tactics
Going into FY23, it's critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
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Stay Ahead of Public Media Fundraising Trends
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
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M+R Benchmarks 2022: Everything You Need To know
In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.
Five Areas of Focus in 2021
Like everything else, the outlook for fundraising relies heavily upon the pandemic and vaccination, local and national economies, and the global path to recovery.
Digital Integration: Helping Nonprofits Thrive in Challenging Times
Investing in digital integration is one thing. Transforming your program in the right way is quite another.