40 Corporate Fundraising Ideas to Power Your Nonprofit Mission

Corporate fundraising is a powerful way for nonprofits to scale their impact while building meaningful partnerships with businesses.  By leveraging corporate resources and networks, your organization can find new ways to raise money, amplify its reach, and create lasting relationships with stakeholders.  This guide explores your nonprofit organization’s top 40 corporate fundraising ideas, how to…

Storytelling in Fundraising: How to Create a Human-Centric Strategy 

Whether you’re crafting a welcome series, designing an appeal, or stewarding longtime donors, your most powerful tool is the human story. At the heart of every nonprofit mission is an authentic, life-changing impact, and at the heart of every charitable gift is someone choosing to help. No matter your organization’s size, there is one fundamental…

Free Nonprofit Marketing Training: Top Online Courses to Get Started

Running a nonprofit organization requires more than passion and purpose. It takes strategic marketing to amplify your mission and grow your impact. Fortunately, nonprofits don’t have to invest a lot of money to gain digital marketing skills. Whether you’re new to digital marketing or want to level up your strategy, there are free nonprofit marketing…

Nonprofit Marketing Plan: How to Build a Winning Strategy in 2025

Every nonprofit organization needs a clear marketing plan to help it raise money, drive awareness, and strengthen donor and member relationships.  Without a well-detailed plan, it’s difficult to get the most out of fundraising efforts and grow the organization. This nonprofit marketing guide will explore nonprofit marketing plans, how to develop one, the key elements…

Nonprofit Email Marketing: The Essential Guide

Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit…

The Ultimate Donor Engagement Guide [+ Top Strategies]

Engaging donors and members is more than asking for money. It’s about building meaningful, lasting relationships that inspire ongoing support and advocacy.  A sound donor engagement strategy makes it easier to attract higher contributions from donors and members and increases their likelihood of getting their friends and family involved in your organization. This guide provides…

Color Theory in Practice: Color Temperature

Color Temperature is a vital element of Color Harmony, corresponding to the perceived warmth or coolness of a color. Shifting the color temperature within a palette can dramatically influence the mood and perception of a brand or design Warm Colors Warm Colors are inspired by elements like fire, sunsets, and autumn leaves, and are known…

Case Study: WHYY

If you have ever been on a ship in a storm at sea, you know how challenging it can be to maintain course while minimizing risk.  For fundraisers, the past several years have pummeled non-profit programs with a series of storms: political chaos, economic uncertainty, emerging technology, changing donor behavior, supply chain issues, and a…

Case Study: MPT PBS App Promotion

At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App.  NextGen believes in a strategic balance between…

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