Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.
The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we've learned to anticipate and respond in real-time to global challenges.
As fundraisers and marketers, we’re always excited to learn about the latest trends and statistics that give us better insight into how donors behave, what they prefer, and how to adjust our strategy accordingly.
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Going into FY23, it's critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.