Calendar Year End Campaign Planning
Feeling the stress and scramble of year end planning for your digital marketing and fundraising campaigns? You’re not alone. Robin Fostel, Senior Director Strategic…
Invoice Emails. Love Them or Hate Them, You Can’t Ignore Them.
As a creative director, my right brain cringes at the stark layout and absence of compelling imagery, narratives, or testimonials. But when it comes…
News Update Journalism Headline Media Concept
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Digital teams spend a lot of time and effort creating and locking in a fundraising plan for the year. And the thought of making…
Big Bird Walks Through Parade In Orlando, Florida
Think Like a Journalist: A Story Can Be Anywhere…
Glancing down, I couldn’t believe what I was seeing in my colleague’s cubicle. A desk drawer overflowing with bright yellow feathers?! The slightest puff…
Think Like a Journalist: Messaging and Content
There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor…