Leveraging Lift Notes in Direct Mail
Lift Notes are a very powerful device and should be included in direct mail campaigns whenever possible. Check out our tactics for strategically leveraging them.
Direct Mail Bakers Dozen for Increasing Response
Here’s a checklist to go through for all direct mail campaigns to help lift response rates on any direct mail package.
Case Study: MPT PBS App Promotion
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between…
Redefining Public Media Engagement: PBS’s Digital Evolution
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
12 Key Fundraising Insights From 2024 M+R Benchmarks
The 2024 M+R Benchmarks Study is finally here! Use these key insights to assess your nonprofit’s performance by comparing your results with this year’s pool of participants.
4 Tips to Boost Your Matching Gift Campaigns
How do you stand out and connect with donor audiences to strategically boost your matching gift opportunities? Here are some of our best tips.
2024 Fundraising Forecast: What Should Be Top of Mind?
You’ve likely seen countless 2024 fundraising forecasts over the past few weeks. Don’t worry, this is not a laundry list of the same old regurgitated predictions.
Why Is NextGen’s Texting Solution the Best Fit for Your Nonprofit?
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Treat Facebook Like a Billboard
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Why Add Texting to Your Fundraising Program?
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Navigating Postal Price Increases
While it may be tempting to significantly scale back direct mail, here are some tips on how to navigate new price increases and keep your direct mailings manageable and effective.
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Content as a Case for Support
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
Think Like a Journalist: Messaging and Content
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
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