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Read more about the article Reflecting on PMDMC 2021

Reflecting on PMDMC 2021

  • Post author:nextgen
  • Post category:Fundraising/Marketing

As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked…

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Read more about the article Data vs Information: Actionable Analytics

Data vs Information: Actionable Analytics

  • Post author:nextgen
  • Post category:Analysis/Fundraising

We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner…

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Read more about the article Content as a Case for Support

Content as a Case for Support

  • Post author:nextgen
  • Post category:Clients/Fundraising/Marketing

Most of us know what a snow leopard looks like.  But…have you ever seen an actual snow leopard in real life?  Executive Producer of…

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Read more about the article Think Like a Journalist: Messaging and Content

Think Like a Journalist: Messaging and Content

  • Post author:nextgen
  • Post category:Clients/Fundraising/Marketing

There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor…

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Read more about the article Donation Form Do’s and Don’ts

Donation Form Do’s and Don’ts

  • Post author:nextgen
  • Post category:Digital/Fundraising

While there is no such thing as a 100% conversion rate, a few simple Do’s and Don’ts can help boost performance and improve donor…

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Read more about the article Marketing & Fundraising: A Perfect Marriage

Marketing & Fundraising: A Perfect Marriage

  • Post author:nextgen
  • Post category:Fundraising/Marketing

Marketing and fundraising truly exist in a symbiotic relationship. At NextGen, we like to think of it as a marriage. Tim Oleary, Managing Partner &…

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Read more about the article Budgeting in a Pandemic

Budgeting in a Pandemic

  • Post author:nextgen
  • Post category:Management

All the years I worked in nonprofit organizations—and in my current consulting role—I’ve always looked forward to budgeting season.  I know what you’re thinking...spreadsheets…

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Read more about the article Five Areas of Focus in 2021​

Five Areas of Focus in 2021​

  • Post author:The NextGen Team
  • Post category:Fundraising/Giving Behavior/Management

Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers…

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Read more about the article Save the Redwoods League: Take Me to the Trees

Save the Redwoods League: Take Me to the Trees

  • Post author:The NextGen Team
  • Post category:Clients/Marketing

OVER $600,000 RAISED! Congratulations to Save the Redwoods on their successful online event TAKE ME TO THE TREES on October 17th. You can take a look…

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