Paid Search: Now More Than Ever
We’re all working on GEO strategy and how to combat the age of AI infiltrating search. Still, it’s time to go “all-in” with an “always on” digital strategy for search. Most nonprofits are using the Google Ads Grant (applause), but Google favors paid search. This results in paid search typically seeing a dollar or more less in cost per click. Utilizing a combination of your free Ads Grant and paid search will not only help drive traffic that AI is stealing […]
40 Corporate Fundraising Ideas to Power Your Nonprofit Mission
Corporate fundraising is a powerful way for nonprofits to scale their impact while building meaningful partnerships with businesses. By leveraging corporate resources and networks, your organization can find new ways to raise money, amplify its reach, and create lasting relationships with stakeholders. This guide explores your nonprofit organization’s top 40 corporate fundraising ideas, how to […]
Storytelling in Fundraising: How to Create a Human-Centric Strategy
Whether you’re crafting a welcome series, designing an appeal, or stewarding longtime donors, your most powerful tool is the human story. At the heart of every nonprofit mission is an authentic, life-changing impact, and at the heart of every charitable gift is someone choosing to help. No matter your organization’s size, there is one fundamental […]
Fundraising for Nonprofits: 25 Creative Campaigns That Work
Fundraising for nonprofits can be challenging, especially if you’re new to this space or have run out of ideas to engage donors and raise money for your cause. Fortunately, there are many proven strategies that are easy to implement, low-cost, and can be started with few resources. This guide explores the top 25 creative fundraising […]
Nonprofit Email Marketing: The Essential Guide
Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit […]
114 Fundraising Ideas to Help You Raise Money
Fundraising takes a lot of work and dedication to raise the money your nonprofit needs to make a difference. In 2023, Americans donated $557.16 billion, with the largest source of donations coming from individuals. Your organization can get in on those donations by hosting impactful events that gather like-minded supporters, excite them, and spread awareness […]
The Ultimate Donor Engagement Guide [+ Top Strategies]
Engaging donors and members is more than asking for money. It’s about building meaningful, lasting relationships that inspire ongoing support and advocacy. A sound donor engagement strategy makes it easier to attract higher contributions from donors and members and increases their likelihood of getting their friends and family involved in your organization. This guide provides […]
5 Best Practices of Highly Effective Direct Mail Marketing Strategies
Direct mail marketing provides unique opportunities to connect with your audience in impactful ways. Check out our top five tips to elevate your campaigns and boost engagement!
Leveraging Lift Notes in Direct Mail
Lift Notes are a very powerful device and should be included in direct mail campaigns whenever possible. Check out our tactics for strategically leveraging them.
Direct Mail Bakers Dozen for Increasing Response
Here’s a checklist to go through for all direct mail campaigns to help lift response rates on any direct mail package.
