From pledge to marketing to fundraising, we heard voices from all over the system across generations; inclusive of BIPOC experiences; and representing different backgrounds and perspectives.
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Marketing and fundraising solutions are built on inspiration and collaboration. Communication, transparency, and shared goals are crucial.
NextGen COO, Carol Leister, has years of expertise in managing nonprofit budgets and advice on negotiating your annual budget priorities.
Like everything else, the outlook for fundraising relies heavily upon the pandemic and vaccination, local and national economies, and the global path to recovery.