Reflecting on PMDMC 2021
From pledge to marketing to fundraising, we heard voices from all over the system across generations; inclusive of BIPOC experiences; and representing different backgrounds and perspectives.
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Content as a Case for Support
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
Think Like a Journalist: Messaging and Content
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Marketing & Fundraising: A Perfect Marriage
Marketing and fundraising solutions are built on inspiration and collaboration. Communication, transparency, and shared goals are crucial.
Budgeting in a Pandemic
NextGen COO, Carol Leister, has years of expertise in managing nonprofit budgets and advice on negotiating your annual budget priorities.
Five Areas of Focus in 2021
Like everything else, the outlook for fundraising relies heavily upon the pandemic and vaccination, local and national economies, and the global path to recovery.