Reflecting on PMDMC 2021
As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked…
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner…
Content as a Case for Support
Most of us know what a snow leopard looks like. But…have you ever seen an actual snow leopard in real life? Executive Producer of…
Think Like a Journalist: Messaging and Content
There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor…
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple Do’s and Don’ts can help boost performance and improve donor…
Marketing & Fundraising: A Perfect Marriage
Marketing and fundraising truly exist in a symbiotic relationship. At NextGen, we like to think of it as a marriage. Tim Oleary, Managing Partner &…
Budgeting in a Pandemic
All the years I worked in nonprofit organizations—and in my current consulting role—I’ve always looked forward to budgeting season. I know what you’re thinking...spreadsheets…
Five Areas of Focus in 2021
Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers…
Save the Redwoods League: Take Me to the Trees
OVER $600,000 RAISED! Congratulations to Save the Redwoods on their successful online event TAKE ME TO THE TREES on October 17th. You can take a look…