Paid Search Advertising Key Features

Google Ads

Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.

Paid Search Advertising 101

Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.

NextGen’s Top Five for 2020

It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.

Theme vs. Case for Support

Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?

Spring Clean Your Creative

Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds.