NextGen’s Top Five for 2020
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.
Theme vs. Case for Support
Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?
Public Media Sustainer Giving
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.
The Lost Art of Match Back
Write this in big letters on your office wall: “Always Match Back!” The cost is nominal, but the impact on future donor acquisition planning is massive.
How Seasonal Is Fundraising?
As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives?
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