Full-Funnel Approach: Building Bridges Across Teams
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Over the past two years, we have proactivity tracked and responded to the economic supply-chain and paper shortages to minimize impact for our direct marketing print clients, working to ensure a consistent, compelling, and high-quality donor experience.
The COVID pandemic, economic turmoil, social movements, and other unpredictable world events have impacted nonprofits. The good news: we’ve learned to anticipate and respond in real-time to global challenges.
Don’t get hung up on attribution. Your donors aren’t giving how you want them to.
How do you stand out and connect with donor audiences to strategically boost your matching gift opportunities? Keep reading for some tips to strategically strengthen this language across digital channels.
As fundraisers and marketers, we’re always excited to learn about the latest trends and statistics that give us better insight into how donors behave, what they prefer, and how to adjust our strategy accordingly.
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
This is a mutual relationship. Marketing teams can support membership fundraising efforts with multi-channel stewardship or impact awareness campaigns.
Nonprofit leaders will need to be agile in their approach and expectations to fundraising programs. Business as usual just won’t do anymore!
Nonprofits should be transparent about current data policies and ensure that they adhere to stringent protocols. It’s just good business.
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.
Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.
Write this in big letters on your office wall: “Always Match Back!” The cost is nominal, but the impact on future donor acquisition planning is massive.
As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives?
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