This is the third article in our series of updates and insights—Paid Advertising 101 and Paid Advertising Key Features—providing a bit more detail on…
Google Search can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of…
What’s the point of having a great website if no one visits it? How do you increase awareness and drive traffic to your landing…
As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked…
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner…
Most of us know what a snow leopard looks like. But…have you ever seen an actual snow leopard in real life? Executive Producer of…
There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor…
While there is no such thing as a 100% conversion rate, a few simple Do’s and Don’ts can help boost performance and improve donor…
Marketing and fundraising truly exist in a symbiotic relationship. At NextGen, we like to think of it as a marriage. Tim Oleary, Managing Partner &…
All the years I worked in nonprofit organizations—and in my current consulting role—I’ve always looked forward to budgeting season. I know what you’re thinking...spreadsheets…