On the business side, supply chain issues remain, with many printing experts suggesting the first quarter of 2022 may be worse than 2021 Q4 in terms of paper shortages and delivery delays.
Development professionals should plan accordingly, minimizing direct mail tests that may require special paper stocks, formats, etc. This also emphasizes the need for greater channel integration.
NextGen has developed a series that focuses on strategic approaches that will help your organization navigate the challenges of the current year—and build a foundation for stability and growth over the coming years.
Interested in learning more about planning and managing donor acquisition across channels? Connect with the NextGen team and start your next generation of fundraising today.
