Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the…
Direct mail marketing provides unique opportunities to connect with your audience in impactful ways. Check out our top five tips to elevate your campaigns and boost engagement!
We’re experiencing a historically unprecedented campaign. Time to buckle up and prepare ourselves with the key strategies that will help your nonprofit thrive before, during, and after election season.
Successfully implementing AI in a nonprofit setting requires thoughtful planning and strategic execution. Use this comprehensive guide to guide your organization toward a more technically advanced workflow.
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between…
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
Display advertising is a powerful tool with wide reach, precise targeting, and, arguably most importantly, creative capabilities beyond what a text-forward search ad offers.
From crafting compelling visuals and messaging to choosing how to reconfigure certain elements of that design to fit all dimensions, here are some tips to create display ads.
We all know the public media landscape is rapidly changing. We have entered what’s known as the “user-centric period” of media consumption and see great opportunity with advertising on YouTube.
One of the challenges to building a successful email program is frequent and attentive list hygiene. At NextGen, we focus on several key areas to revitalize dormant programs.
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
This is a mutual relationship. Marketing teams can support membership fundraising efforts with multi-channel stewardship or impact awareness campaigns.
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.
Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds.
Budgeting is a process that is as much about relationships as it is about numbers. You have to make it a team effort.
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.
Write this in big letters on your office wall: “Always Match Back!” The cost is nominal, but the impact on future donor acquisition planning is massive.
As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives?
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