The Ultimate Guide To Nonprofit Fundraising
Fundraising is how nonprofits grow, scale their impact, and build a loyal supporter base. The most successful organizations treat fundraising as a strategic function, not an afterthought. In this guide, we’ll break down the most effective fundraising strategies, along with the challenges and opportunities, to help you unlock consistent growth. Ready to grow your nonprofit…
Donor Stewardship: How to Build Long-Term Relationships with Donors
In the nonprofit sector, cultivating lasting relationships with donors is paramount. While every contribution makes a difference, you need long-term relationships with supporters to sustain your cause. This is where donor stewardship comes in. It builds long-term relationships, increases donor retention, and ensures funding for your organization. In this guide, we explore how donor stewardship…
Nonprofit Marketing Plan: How to Build a Winning Strategy in 2025
Every nonprofit organization needs a clear marketing plan to help it raise money, drive awareness, and strengthen donor and member relationships. Without a well-detailed plan, it’s difficult to get the most out of fundraising efforts and grow the organization. This nonprofit marketing guide will explore nonprofit marketing plans, how to develop one, the key elements…
10 Winning Strategies for Nonprofit Marketing
Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the…
5 Best Practices of Highly Effective Direct Mail Marketing Strategies
Direct mail marketing provides unique opportunities to connect with your audience in impactful ways. Check out our top five tips to elevate your campaigns and boost engagement!
Navigating Digital Advertising During Election Season
We’re experiencing a historically unprecedented campaign. Time to buckle up and prepare ourselves with the key strategies that will help your nonprofit thrive before, during, and after election season.
10 Ways to Maximize AI Potential in Nonprofits
Successfully implementing AI in a nonprofit setting requires thoughtful planning and strategic execution. Use this comprehensive guide to guide your organization toward a more technically advanced workflow.
Case Study: MPT PBS App Promotion
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between…
Redefining Public Media Engagement: PBS’s Digital Evolution
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
Display Ads 101: A Beginner’s Guide
Display advertising is a powerful tool with wide reach, precise targeting, and, arguably most importantly, creative capabilities beyond what a text-forward search ad offers.
Display Ads Design Guide: Tips for High-Performing Creative
From crafting compelling visuals and messaging to choosing how to reconfigure certain elements of that design to fit all dimensions, here are some tips to create display ads.
Creating a User-Centric Experience With YouTube Advertising
We all know the public media landscape is rapidly changing. We have entered what’s known as the “user-centric period” of media consumption and see great opportunity with advertising on YouTube.
Stop the Churn With These Simple Strategies
One of the challenges to building a successful email program is frequent and attentive list hygiene. At NextGen, we focus on several key areas to revitalize dormant programs.
Full-Funnel Approach: Building Bridges Across Teams
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Think Like an Investor: Managing Donor Segments
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content Calendars: What Do You Need To Know?
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
Membership & Marketing: A Mutual Relationship
This is a mutual relationship. Marketing teams can support membership fundraising efforts with multi-channel stewardship or impact awareness campaigns.
Content as a Case for Support
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
Think Like a Journalist: Messaging and Content
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Donor Relationships are a Major Key to FY21 Success
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
NextGen’s Top Five for 2020
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.
Theme vs. Case for Support
Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?
Spring Clean Your Creative
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds.
Relationships Count with Budgeting
Budgeting is a process that is as much about relationships as it is about numbers. You have to make it a team effort.
Public Media Sustainer Giving
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.
The Lost Art of Match Back
Write this in big letters on your office wall: “Always Match Back!” The cost is nominal, but the impact on future donor acquisition planning is massive.
How Seasonal Is Fundraising?
As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives?
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