Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
This is a mutual relationship. Marketing teams can support membership fundraising efforts with multi-channel stewardship or impact awareness campaigns.
From pledge to marketing to fundraising, we heard voices from all over the system across generations; inclusive of BIPOC experiences; and representing different backgrounds and perspectives.
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Marketing and fundraising solutions are built on inspiration and collaboration. Communication, transparency, and shared goals are crucial.
NextGen COO, Carol Leister, has years of expertise in managing nonprofit budgets and advice on negotiating your annual budget priorities.
Investing in digital integration is one thing. Transforming your program in the right way is quite another.