Full-Funnel Approach: Building Bridges Across Teams
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
Don’t get hung up on attribution. Your donors aren’t giving how you want them to.
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
If you are not actively building a Planned Giving pipeline through targeted lead generation, who will capture these gifts from your donor file?
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
Understanding the value of your donor base—along with its segments and audiences—is critical for both fundraisers and nonprofit leaders.
Content calendars provide a visual reference or plan for integrated communication across social, email, website, and external properties.
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
As you update your messaging and content, we recommend you use an approach that works for NextGen and our clients: think like a journalist!
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
End of content
End of content