Analytics - NextGen Fundraising

Nonprofit Data Analytics and Reporting

Turn donor data into actionable insights. NextGen’s reporting software helps nonprofits track fundraising performance, improve donor retention, and maximize ROI.

How We Grow Your Donorbase Using Analytics

Donor Insight Gateway™ (DIG) for Nonprofit Organizations

DIG is our fundraising analytics software, built by fundraisers for fundraisers. It helps nonprofits assess donor behaviour, track campaign performance, and uncover insights that drive long-term growth.

With DIG, your nonprofit can:

Capture nonprofit-specific fundraising metrics.
Analyse donor behaviour, giving patterns, and loyalty trends.
Optimise campaigns with in-depth performance reporting.

Donor Base Trend Analysis (DBTA)

NextGen’s primary tool for valuating a membership donor base. Nonprofit leaders can gain meaningful insights into what drives member signups, engagement, and average donation size while accessing deeper insights into their supporters.

Measure performance over time and integrate deep analysis for strategic planning.
Leverage transactional donor data to assess trends over six years.
Gain quantitative and qualitative data on member and donor preferences, loyalty, giving frequency, and annual cumulative giving.
Access standard reporting metrics, including donor retention, upgrades, and downgrades, and giving by dollar levels to evaluate program effectiveness.
Provides a map function, breaking down giving by Zip Code, including member IDs by zip code for targeted analysis.

Campaign Reporting

Data analytics plays a critical role in campaign and program delivery and success. DIG also reports on campaign results, delivering the right data to help you make strategic decisions.

Delivers your organization’s data for informed decision-making for future campaigns and budgets.
Use list reports to understand campaign performance from multiple perspectives, including package, mail date, list, and a combination of these three angles.
Campaign Reports compare results to the budget through various metrics, including response rate, average gift, and retention.
Use transaction reports to focus on cash flow and timing of revenue by campaign, dollar-level giving, and retention.

Customized Analytics for Your Nonprofit Organization

Whether you want to understand and optimize resource allocation, overall fundraising strategies, or operational efficiency, we customize DIG reporting based on your goals.

Customized data based on your individual programs.
DIG performs off transaction data, so it contains no biographical information on donors.
Your nonprofit can filter the account ID level for most reports, allowing you to refer to your database and follow specific donors who may drive particular trends.

What Our Clients Say

“NextGen’s insight and guidance for our direct marketing strategy is invaluable. Their team is always thinking of ways to move the needle and improve our responses!” — Donna Ducati, WHYY

Why Nonprofits Choose NextGen for Reporting

Actionable Donor Insights

DIG delivers critical insights about your donors and members, allowing your nonprofit to make strategic decisions. You can gain data on donor engagement, loyalty, retention, giving history, campaign outcomes, and similar analytics to build trust and growth for your organization.

Detailed Reporting

We deliver detailed reports through automated data collection, management, and data visualization, making it easy to understand your analytics and how to increase your fundraising returns and grow your program. While most nonprofits have to handle these processes, we do the work for you, making it much easier to focus on your goals.

Customized Data Analytics

At NextGen, your nonprofit organizations need a tailored data analytics and reporting approach. That’s why we allow you to customize your reporting and tracking based on metrics that align with your objectives and goals. This makes it easier to understand specific fundraising campaign performance and identify strategies that drive the highest growth and returns.

Work with NextGen for Nonprofit Analytics

Partner with NextGen and let us automate and streamline your reporting to drive growth and increase your ROI. Contact us to get started today.

How do nonprofits use data analytics?

Nonprofits use data analytics to gain insights into donor behavior, fundraising performance, and program outcomes. There are different types of data analytics, including descriptive analytics, predictive analytics, and prescriptive analytics. You need to report on the correct metrics within these categories to understand your performance compared to your goals.

How does NextGen streamline reporting for nonprofits?

At NextGen, we simplify reporting through actionable insights into donor behavior, campaign performance, and financial outcomes. Working with your nonprofit as a partner means we will handle data collection and reporting, leaving you with more time and resources to focus on driving growth and increasing revenue.

How can reporting improve nonprofit fundraising efforts?

Reporting allows you to track the success of your fundraising campaigns by providing clear insights into donor behavior and campaign performance.

How does NextGen use reporting to improve a nonprofit’s operations?

NextGen’s reporting tools help you make data-driven decisions. With detailed performance reports and actionable insights, you can identify inefficiencies, track progress against goals, and adjust your strategies to ensure better resource allocation, smoother workflows, and more impactful campaigns.