2022 Roadmap for Successful Nonprofits
As we enter 2022, the omicron variant of COVID-19 continues to rampage across the U.S. and the world. Donor and prospect attention spans may…
2022 Roadmap: Build a First-Party Data Strategy
Congressional hearings last year surrounding the lack of regulation on social media companies, the Facebook Fallout, and self-imposed requirements from companies such as Apple…
2022 Roadmap: Measure What Matters
Manage your donor base like a financial asset and measure what matters most. Nonprofit leaders who hold fundraisers accountable based on outdated metrics such…
2022 Roadmap: Seamless Donor Experience
Marry marketing and fundraising efforts into a seamless donor experience. Most donors give “through” an organization, not really “to” an organization. They give for…
2022 Roadmap: New Donor Acquisition
Invest in an integrated, multichannel new donor acquisition strategy.This sure isn’t new, but it’s never been more important. Online giving comprises roughly 10-15% of…