Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
How to Grow Your Digital Fundraising Program
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Digital Acquisition Tactics
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Calendar Year End Campaign Planning
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
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