12 Key Fundraising Insights From 2024 M+R Benchmarks

The 2024 M+R Benchmarks Study is finally here! Use these key insights to assess your nonprofit’s performance by comparing your results with this year’s pool of participants.
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs

As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Don’t Get Hung Up on Attribution

We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
M+R Benchmarks 2022: Everything You Need To know

In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.