Don’t Get Hung Up on Attribution
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
M+R Benchmarks 2022: Everything You Need To know
In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.
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