Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Like everything else, the outlook for fundraising relies heavily upon the pandemic and vaccination, local and national economies, and the global path to recovery.
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.