Paid Advertising Keyword Match Strategy
This is the third article in our series of updates and insights—Paid Advertising 101 and Paid Advertising Key Features—providing a bit more detail on…
Paid Advertising Key Features
Google Search can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of…
Paid Advertising 101
What’s the point of having a great website if no one visits it? How do you increase awareness and drive traffic to your landing…
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner…
Five Areas of Focus in 2021
Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers…
NextGen’s Top Five for 2020
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said,…