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Read more about the article Paid Advertising Keyword Match Strategy

Paid Advertising Keyword Match Strategy

  • Post author:nextgen
  • Post category:Digital/Fundraising/Marketing

This is the third article in our series of updates and insights—Paid Advertising 101 and Paid Advertising Key Features—providing a bit more detail on…

Continue ReadingPaid Advertising Keyword Match Strategy
Read more about the article Paid Advertising Key Features

Paid Advertising Key Features

  • Post author:nextgen
  • Post category:Digital/Fundraising/Marketing

Google Search can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of…

Continue ReadingPaid Advertising Key Features
Read more about the article Paid Advertising 101

Paid Advertising 101

  • Post author:nextgen
  • Post category:Digital/Fundraising/Marketing

What’s the point of having a great website if no one visits it? How do you increase awareness and drive traffic to your landing…

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Read more about the article Data vs Information: Actionable Analytics

Data vs Information: Actionable Analytics

  • Post author:nextgen
  • Post category:Analysis/Fundraising

We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner…

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Read more about the article Five Areas of Focus in 2021​

Five Areas of Focus in 2021​

  • Post author:The NextGen Team
  • Post category:Fundraising/Giving Behavior/Management

Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers…

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Read more about the article NextGen’s Top Five for 2020

NextGen’s Top Five for 2020

  • Post author:The NextGen Team
  • Post category:Fundraising/Giving Behavior/Management

It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said,…

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