Donor retention is one of the most crucial metrics for any nonprofit organization. Organizations must know how to calculate the donor retention rate to determine whether their current supporters are loyal and how to keep them engaged for a longer period. This guide explores how to calculate donor retention, the top metrics to track, strategies…
Every nonprofit organization needs a clear marketing plan to help it raise money, drive awareness, and strengthen donor and member relationships. Without a well-detailed plan, it’s difficult to get the most out of fundraising efforts and grow the organization. This nonprofit marketing guide will explore nonprofit marketing plans, how to develop one, the key elements…
Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the…
Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit…
We’re experiencing a historically unprecedented campaign. Time to buckle up and prepare ourselves with the key strategies that will help your nonprofit thrive before, during, and after election season.
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between…
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
We all know the public media landscape is rapidly changing. We have entered what’s known as the “user-centric period” of media consumption and see great opportunity with advertising on YouTube.
Here are the broad brushstrokes of how to think about budgeting—a refresher for some, new tools for others, and some general guidelines as we navigate the impact of global events.
We’ve spent many years where you sit now, running direct-response fundraising programs for nonprofits we believed in. As fiscal year planning deadlines approach, here are some important principles.
The 2024 M+R Benchmarks Study is finally here! Use these key insights to assess your nonprofit’s performance by comparing your results with this year’s pool of participants.
How do you stand out and connect with donor audiences to strategically boost your matching gift opportunities? Here are some of our best tips.
One of the challenges to building a successful email program is frequent and attentive list hygiene. At NextGen, we focus on several key areas to revitalize dormant programs.
You’ve likely seen countless 2024 fundraising forecasts over the past few weeks. Don’t worry, this is not a laundry list of the same old regurgitated predictions.
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
Donor relationships matter. They will be important than ever as nonprofits wrap up the fiscal year and prep for FY21 fundraising.
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex.
Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising?
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds.
Budgeting is a process that is as much about relationships as it is about numbers. You have to make it a team effort.
Sustainer programs work best and are of highest value when they are backed by a case for sustaining support.
Write this in big letters on your office wall: “Always Match Back!” The cost is nominal, but the impact on future donor acquisition planning is massive.
As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives?
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