Nonprofit Marketing Plan: How to Build a Winning Strategy in 2025

Every nonprofit organization needs a clear marketing plan to help it raise money, drive awareness, and strengthen donor and member relationships.  Without a well-detailed plan, it’s difficult to get the most out of fundraising efforts and grow the organization. This nonprofit marketing guide will explore nonprofit marketing plans, how to develop one, the key elements…

Nonprofit Email Marketing: The Essential Guide

Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit…

Case Study: MPT PBS App Promotion

At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App.  NextGen believes in a strategic balance between…

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