Paid Search: Now More Than Ever
We’re all working on GEO strategy and how to combat the age of AI infiltrating search. Still, it’s time to go “all-in” with an “always on” digital strategy for search. Most nonprofits are using the Google Ads Grant (applause), but Google favors paid search. This results in paid search typically seeing a dollar or more less in cost per click. Utilizing a combination of your free Ads Grant and paid search will not only help drive traffic that AI is stealing […]
Case Study: How MPT Grew Its SMS Subscriber List by 87%
As audiences increasingly consume content through different channels, Maryland Public Television (MPT) needed to find new ways to connect to its donor base beyond the traditional communication channels. While direct mail and email had long supported its donor outreach, response rates were declining. Download this case study. Recognizing the power of real-time, personal communication, MPT […]
Nonprofit Analytics: How to Use Data to Drive Donations
![[NEXTGEN] Nonprofit Analytics How to Use Data to Drive Donations](https://nextgenfr.com/wp-content/uploads/2025/09/NEXTGEN-Nonprofit-Analytics-How-to-Use-Data-to-Drive-Donations-1024x683.png)
Nonprofits are sitting on a goldmine of data—but many aren’t using it to its full potential. Analytics can reveal who your donors are, where you stand in the market, and what it’ll take to drive long-term growth. Nearly 80% of nonprofits don’t have a solid analytics strategy in place. And while fewer than one in […]
What is Charity Marketing? The Complete Guide + Strategies
Every nonprofit has a story worth sharing. The challenge? Getting it in front of the right people and inspiring them to act. That’s where charity marketing comes in. Done well, it connects your mission with the people who care most, building trust, loyalty, and lasting support. Whether it’s sparking conversations on social media, sharing impact […]
The Complete Nonprofit Data Management Guide
Data is one of the most powerful tools you can use to drive your nonprofit mission. Proper data management allows nonprofits to make informed decisions, optimize operations, enhance reporting, and improve donor engagement. Ultimately, this can expand your reach and impact, giving you the insights you need to understand your supporters, build a thriving community, […]
Donor Retention Strategies: 8 Expert Tactics to Retain Your Donors
Nonprofits often make the mistake of focusing only on acquiring new donors rather than retaining existing supporters, which can be a far more cost-effective and impactful approach. With the average donor retention rate around 46% as of 2024, it’s become more crucial than ever to focus on keeping your supporters engaged and aligned with your […]
How to Calculate Donor Retention Rate for Your Nonprofit in 2025
Donor retention is one of the most crucial metrics for any nonprofit organization. Organizations must know how to calculate the donor retention rate to determine whether their current supporters are loyal and how to keep them engaged for a longer period. This guide explores how to calculate donor retention, the top metrics to track, strategies […]
Nonprofit Marketing Plan: How to Build a Winning Strategy in 2025
Every nonprofit organization needs a clear marketing plan to help it raise money, drive awareness, and strengthen donor and member relationships. Without a well-detailed plan, it’s difficult to get the most out of fundraising efforts and grow the organization. This nonprofit marketing guide will explore nonprofit marketing plans, how to develop one, the key elements […]
10 Winning Strategies for Nonprofit Marketing
Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the […]
Nonprofit Email Marketing: The Essential Guide
Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit […]
