“Dislike” What We’ve Learned from the Facebook Fallout
Monday was an odd day for social media users, communications departments, paid advertisers...and, you know, about 2 billion people worldwide. Without warning, Facebook went…
Paid Advertising Keyword Match Strategy
This is the third article in our series of updates and insights—Paid Advertising 101 and Paid Advertising Key Features—providing a bit more detail on…
Paid Advertising Key Features
Google Search can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of…
Paid Advertising 101
What’s the point of having a great website if no one visits it? How do you increase awareness and drive traffic to your landing…
Digital Integration: Helping Nonprofits Thrive in Challenging Times
Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is…
Donor Relationships are a Major Key to FY21 Success
Donor relationships matter. They are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21…
NextGen’s Top Five for 2020
It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said,…
Theme vs. Case for Support
Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in…
Spring Clean Your Creative
Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out…
Relationships Count with Budgeting
I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate…