Don’t Get Hung Up on Attribution
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
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