Color Temperature is a vital element of Color Harmony, corresponding to the perceived warmth or coolness of a color. Shifting the color temperature within a palette can dramatically influence the mood and perception of a brand or design Warm Colors Warm Colors are inspired by elements like fire, sunsets, and autumn leaves, and are known…
Color schemes are intentional combinations of colors that create harmony and balanced design based on their placement on the color wheel. Monochromatic A Monochromatic Color Scheme revolves around a single base hue, with variations achieved by altering lightness or darkness through the addition of black (to create Shades) or white (to create Tints). This approach…
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
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