114 Fundraising Ideas to Help You Raise Money
Fundraising takes a lot of work and dedication to raise the money your nonprofit needs to make a difference. In 2023, Americans donated $557.16 billion, with the largest source of donations coming from individuals. Your organization can get in on those donations by hosting impactful events that gather like-minded supporters, excite them, and spread awareness […]
Color Theory in Practice: Color Temperature
Color Temperature is a vital element of Color Harmony, corresponding to the perceived warmth or coolness of a color. Shifting the color temperature within a palette can dramatically influence the mood and perception of a brand or design Warm Colors Warm Colors are inspired by elements like fire, sunsets, and autumn leaves, and are known […]
Color Theory in Practice: Color Schemes
Color schemes are intentional combinations of colors that create harmony and balanced design based on their placement on the color wheel. Monochromatic A Monochromatic Color Scheme revolves around a single base hue, with variations achieved by altering lightness or darkness through the addition of black (to create Shades) or white (to create Tints). This approach […]
Digital Fundraising Program: 14 Strategies to Maximize Your Success
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Don’t Get Hung Up on Attribution
We no longer live in a world where attribution is clear cut, so don’t get hung up on attribution. Your donors aren’t giving how you want them to.
Digital Acquisition Tactics
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Stay Ahead of Public Media Fundraising Trends
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
