Calendar Year End Campaign Planning
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Invoice Emails. Love Them or Hate Them, You Can’t Ignore Them.
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
News Update Journalism Headline Media Concept
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
“Dislike” What We’ve Learned from the Facebook Fallout
Facebook’s recent struggles and what this means for nonprofits as we head into the biggest fundraising season of the year?
Big Bird Walks Through Parade In Orlando, Florida
Think Like a Journalist: A Story Can Be Anywhere…
As fundraisers, our job is to find compelling stories that clearly illustrate “why” a donor should support the causes sustain.
Paid Advertising Keyword Match Strategy
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid Advertising Key Features
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Data vs Information: Actionable Analytics
We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable.
Content as a Case for Support
Marketing and membership departments should craft consistent messages that answer why someone should support local public media.
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.