Paid Search: Now More Than Ever
We’re all working on GEO strategy and how to combat the age of AI infiltrating search. Still, it’s time to go “all-in” with an “always on” digital strategy for search. Most nonprofits are using the Google Ads Grant (applause), but Google favors paid search. This results in paid search typically seeing a dollar or more less in cost per click. Utilizing a combination of your free Ads Grant and paid search will not only help drive traffic that AI is stealing […]
10 Winning Strategies for Nonprofit Marketing
Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the […]
The Ultimate Donor Engagement Guide [+ Top Strategies]
Engaging donors and members is more than asking for money. It’s about building meaningful, lasting relationships that inspire ongoing support and advocacy. A sound donor engagement strategy makes it easier to attract higher contributions from donors and members and increases their likelihood of getting their friends and family involved in your organization. This guide provides […]
