Case Study: How MPT Grew Its SMS Subscriber List by 87%
As audiences increasingly consume content through different channels, Maryland Public Television (MPT) needed to find new ways to connect to its donor base beyond the traditional communication channels. While direct mail and email had long supported its donor outreach, response rates were declining. Download this case study. Recognizing the power of real-time, personal communication, MPT […]
Case Study: MPT PBS App Promotion
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between […]
