What is Charity Marketing? The Complete Guide + Strategies
Every nonprofit has a story worth sharing. The challenge? Getting it in front of the right people and inspiring them to act. That’s where charity marketing comes in. Done well, it connects your mission with the people who care most, building trust, loyalty, and lasting support. Whether it’s sparking conversations on social media, sharing impact…
The Ultimate Guide To Nonprofit Fundraising
Fundraising is how nonprofits grow, scale their impact, and build a loyal supporter base. The most successful organizations treat fundraising as a strategic function, not an afterthought. In this guide, we’ll break down the most effective fundraising strategies, along with the challenges and opportunities, to help you unlock consistent growth. Ready to grow your nonprofit…
Free Nonprofit Marketing Training: Top Online Courses to Get Started
Running a nonprofit organization requires more than passion and purpose. It takes strategic marketing to amplify your mission and grow your impact. Fortunately, nonprofits don’t have to invest a lot of money to gain digital marketing skills. Whether you’re new to digital marketing or want to level up your strategy, there are free nonprofit marketing…
10 Winning Strategies for Nonprofit Marketing
Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the…
Nonprofit Email Marketing: The Essential Guide
Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit…
Navigating Digital Advertising During Election Season
We’re experiencing a historically unprecedented campaign. Time to buckle up and prepare ourselves with the key strategies that will help your nonprofit thrive before, during, and after election season.
10 Ways to Maximize AI Potential in Nonprofits
Successfully implementing AI in a nonprofit setting requires thoughtful planning and strategic execution. Use this comprehensive guide to guide your organization toward a more technically advanced workflow.
Case Study: WHYY
If you have ever been on a ship in a storm at sea, you know how challenging it can be to maintain course while minimizing risk. For fundraisers, the past several years have pummeled non-profit programs with a series of storms: political chaos, economic uncertainty, emerging technology, changing donor behavior, supply chain issues, and a…
Case Study: MPT PBS App Promotion
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between…
Redefining Public Media Engagement: PBS’s Digital Evolution
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
Display Ads 101: A Beginner’s Guide
Display advertising is a powerful tool with wide reach, precise targeting, and, arguably most importantly, creative capabilities beyond what a text-forward search ad offers.
Display Ads Design Guide: Tips for High-Performing Creative
From crafting compelling visuals and messaging to choosing how to reconfigure certain elements of that design to fit all dimensions, here are some tips to create display ads.
Creating a User-Centric Experience With YouTube Advertising
We all know the public media landscape is rapidly changing. We have entered what’s known as the “user-centric period” of media consumption and see great opportunity with advertising on YouTube.
4 Tips to Boost Your Matching Gift Campaigns
How do you stand out and connect with donor audiences to strategically boost your matching gift opportunities? Here are some of our best tips.
Stop the Churn With These Simple Strategies
One of the challenges to building a successful email program is frequent and attentive list hygiene. At NextGen, we focus on several key areas to revitalize dormant programs.
2024 Fundraising Forecast: What Should Be Top of Mind?
You’ve likely seen countless 2024 fundraising forecasts over the past few weeks. Don’t worry, this is not a laundry list of the same old regurgitated predictions.
Why NextGen’s Texting Solution Is Perfect for Your Nonprofit
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
How Texting Can Supercharge Your Fundraising Program
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Best Practices for Email Marketing
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
Digital Fundraising Program: 14 Strategies to Maximize Your Success
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
Don’t Trust Your Open Rates: Understanding Changes in Email KPIs
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Case Study: Contributor Development Partnership
Against the backdrop of all that has happened in our region and the world the past couple of years, we believe there has never been a more important time to aggressively invest in digital fundraising and realize diversified revenue possibilities. At NextGen, we espouse guiding principles to lead our work in digital fundraising. These philosophies…
Case Study: Vietnam Veterans of America
While there is no such thing as a 100% conversion rate, NextGen provides strategy, technical support, and turn-key solutions to boost performance and improve donor experience. Our partnership with Fundraise Up ensures the fullest array of tools and integrations to best match your goals and personalize the donor experience. The Client As a nationwide service…
Case Study: Colorado Public Radio
Against the backdrop of all that has happened in our region and the world the past couple of years, we believe there has never been a more important time to aggressively invest in digital fundraising and realize diversified revenue possibilities. At NextGen, we espouse guiding principles to lead our work in digital fundraising. These philosophies…
Case Study: Peninsula Humane Society & SPCA
As we move into an increasingly digital world, organizations now find they must adapt to donors’ changing behaviors. While direct mail still is a powerful and effective medium, more organizations are seeing first-hand the effectiveness of multichannel campaigns. At NextGen, we are effectively implementing campaigns that combine the ease of online donations with the longstanding…
Full-Funnel Approach: Building Bridges Across Teams
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
2022 Fundraising Trends: Journey Into the Mind of a Donor
As fundraisers and marketers, we’re always excited to learn about the latest trends and statistics that give us better insight into how donors behave, what they prefer, and how to adjust our strategy accordingly.
Navigating SEO & Organic Traffic During a Website Redesign
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Digital Acquisition Tactics
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Stay Ahead of Public Media Fundraising Trends
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
M+R Benchmarks 2022: Everything You Need To know
In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.
Membership & Marketing: A Mutual Relationship
This is a mutual relationship. Marketing teams can support membership fundraising efforts with multi-channel stewardship or impact awareness campaigns.
2022 Roadmap for Successful Nonprofits
Nonprofit leaders will need to be agile in their approach and expectations to fundraising programs. Business as usual just won’t do anymore!
2022 Roadmap: Build a First-Party Data Strategy
Nonprofits should be transparent about current data policies and ensure that they adhere to stringent protocols. It’s just good business.
Calendar Year End Campaign Planning
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Think Like a Journalist: Don’t Be Afraid to Change Your Fundraising Plan
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
Paid Search Advertising Keyword Match Strategy
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid Search Advertising Key Features
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid Search Advertising 101
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
Donation Form Do’s and Don’ts
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
The Love-Hate Relationship With Invoice Emails
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
Navigating New Facebook Rules During Election Season
Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram
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