Case Study: How MPT Grew Its SMS Subscriber List by 87%
As audiences increasingly consume content through different channels, Maryland Public Television (MPT) needed to find new ways to connect to its donor base beyond the traditional communication channels. While direct mail and email had long supported its donor outreach, response rates were declining. Download this case study. Recognizing the power of real-time, personal communication, MPT […]
What is Charity Marketing? The Complete Guide + Strategies
Every nonprofit has a story worth sharing. The challenge? Getting it in front of the right people and inspiring them to act. That’s where charity marketing comes in. Done well, it connects your mission with the people who care most, building trust, loyalty, and lasting support. Whether it’s sparking conversations on social media, sharing impact […]
The Ultimate Guide To Nonprofit Fundraising
Fundraising is how nonprofits grow, scale their impact, and build a loyal supporter base. The most successful organizations treat fundraising as a strategic function, not an afterthought. In this guide, we’ll break down the most effective fundraising strategies, along with the challenges and opportunities, to help you unlock consistent growth. Ready to grow your nonprofit […]
Free Nonprofit Marketing Training: Top Online Courses to Get Started
Running a nonprofit organization requires more than passion and purpose. It takes strategic marketing to amplify your mission and grow your impact. Fortunately, nonprofits don’t have to invest a lot of money to gain digital marketing skills. Whether you’re new to digital marketing or want to level up your strategy, there are free nonprofit marketing […]
10 Winning Strategies for Nonprofit Marketing
Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the […]
Nonprofit Email Marketing: The Essential Guide
Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit […]
Navigating Digital Advertising During Election Season
We’re experiencing a historically unprecedented campaign. Time to buckle up and prepare ourselves with the key strategies that will help your nonprofit thrive before, during, and after election season.
10 Ways to Maximize AI Potential in Nonprofits
Successfully implementing AI in a nonprofit setting requires thoughtful planning and strategic execution. Use this comprehensive guide to guide your organization toward a more technically advanced workflow.
Case Study: WHYY
If you have ever been on a ship in a storm at sea, you know how challenging it can be to maintain course while minimizing risk. For fundraisers, the past several years have pummeled non-profit programs with a series of storms: political chaos, economic uncertainty, emerging technology, changing donor behavior, supply chain issues, and a […]
Case Study: MPT PBS App Promotion
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between […]
