It’s that time of year again…benchmarks! In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and…
Content drives support, and content cannot exist without the money raised by membership. Remember, this is a mutual relationship. Marketing teams can support membership…
As we enter 2022, the omicron variant of COVID-19 continues to rampage across the U.S. and the world. Donor and prospect attention spans may…
Congressional hearings last year surrounding the lack of regulation on social media companies, the Facebook Fallout, and self-imposed requirements from companies such as Apple…
Manage your donor base like a financial asset and measure what matters most. Nonprofit leaders who hold fundraisers accountable based on outdated metrics such…
Marry marketing and fundraising efforts into a seamless donor experience. Most donors give “through” an organization, not really “to” an organization. They give for…
Invest in an integrated, multichannel new donor acquisition strategy.This sure isn’t new, but it’s never been more important. Online giving comprises roughly 10-15% of…
Feeling the stress and scramble of year end planning for your digital marketing and fundraising campaigns? You’re not alone. Robin Fostel, Senior Director Strategic…
As a creative director, my right brain cringes at the stark layout and absence of compelling imagery, narratives, or testimonials. But when it comes…
Digital teams spend a lot of time and effort creating and locking in a fundraising plan for the year. And the thought of making…