Running a nonprofit organization requires more than passion and purpose. It takes strategic marketing to amplify your mission and grow your impact. Fortunately, nonprofits don’t have to invest a lot of money to gain digital marketing skills. Whether you’re new to digital marketing or want to level up your strategy, there are free nonprofit marketing…
Securing donations and members for your nonprofit organization can be challenging. You have to consider your competitors and declining giving rates during the year. Nonprofits often have limited budgets and resources, making fundraising critical to fulfill their mission. That’s why you need to use nonprofit marketing strategies that work. This nonprofit marketing guide unpacks the…
Nonprofit email marketing is cost-effective for communicating with volunteers, members, and donors, improving fundraising efforts, and establishing long-term relationships with constituents. By sharing relevant content and personalized emails, nonprofit organizations can maximize donations and membership signups using this digital marketing technique. This guide explores why email marketing matters for nonprofits, the best practices for nonprofit…
We’re experiencing a historically unprecedented campaign. Time to buckle up and prepare ourselves with the key strategies that will help your nonprofit thrive before, during, and after election season.
Successfully implementing AI in a nonprofit setting requires thoughtful planning and strategic execution. Use this comprehensive guide to guide your organization toward a more technically advanced workflow.
If you have ever been on a ship in a storm at sea, you know how challenging it can be to maintain course while minimizing risk. For fundraisers, the past several years have pummeled non-profit programs with a series of storms: political chaos, economic uncertainty, emerging technology, changing donor behavior, supply chain issues, and a…
At a time when people are “cutting the cord,” there is a need to convert traditional cable watchers to streamers. Public Broadcasting Service (PBS) member stations direct plenty of time and effort into promoting paid Passport memberships. However, PBS identified a lack of awareness/education about the free PBS App. NextGen believes in a strategic balance between…
Measuring audiences and engagement is becoming increasingly sophisticated as more content is produced and redistributed across an ever-increasing number of digital streaming platforms.
Display advertising is a powerful tool with wide reach, precise targeting, and, arguably most importantly, creative capabilities beyond what a text-forward search ad offers.
From crafting compelling visuals and messaging to choosing how to reconfigure certain elements of that design to fit all dimensions, here are some tips to create display ads.
We all know the public media landscape is rapidly changing. We have entered what’s known as the “user-centric period” of media consumption and see great opportunity with advertising on YouTube.
How do you stand out and connect with donor audiences to strategically boost your matching gift opportunities? Here are some of our best tips.
One of the challenges to building a successful email program is frequent and attentive list hygiene. At NextGen, we focus on several key areas to revitalize dormant programs.
You’ve likely seen countless 2024 fundraising forecasts over the past few weeks. Don’t worry, this is not a laundry list of the same old regurgitated predictions.
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
As digital channels evolve and grow, it is important for nonprofits to stay ahead of the curve and find new ways to engage with their donors and prospects.
Consistent and strategic email communication is critical to a robust, successful digital program. But it takes more than just sending any generic email.
Online donors act differently than direct mail donors. As we move towards an increasingly digital world, it’s important to have a solid digital fundraising program.
As any good digital marketer or fundraiser knows, you live and die by your KPIs. But what if one of the most important email metrics may not be accurate?
Against the backdrop of all that has happened in our region and the world the past couple of years, we believe there has never been a more important time to aggressively invest in digital fundraising and realize diversified revenue possibilities. At NextGen, we espouse guiding principles to lead our work in digital fundraising. These philosophies…
While there is no such thing as a 100% conversion rate, NextGen provides strategy, technical support, and turn-key solutions to boost performance and improve donor experience. Our partnership with Fundraise Up ensures the fullest array of tools and integrations to best match your goals and personalize the donor experience. The Client As a nationwide service…
Against the backdrop of all that has happened in our region and the world the past couple of years, we believe there has never been a more important time to aggressively invest in digital fundraising and realize diversified revenue possibilities. At NextGen, we espouse guiding principles to lead our work in digital fundraising. These philosophies…
As we move into an increasingly digital world, organizations now find they must adapt to donors’ changing behaviors. While direct mail still is a powerful and effective medium, more organizations are seeing first-hand the effectiveness of multichannel campaigns. At NextGen, we are effectively implementing campaigns that combine the ease of online donations with the longstanding…
Many organizations struggle to evolve beyond a siloed approach that inevitably fragments branding, messaging, and donor conversion. How do we know? Because we’ve been there.
As fundraisers and marketers, we’re always excited to learn about the latest trends and statistics that give us better insight into how donors behave, what they prefer, and how to adjust our strategy accordingly.
Website redesigns can lead to better visitor experience and increase organic traffic in the long run, but they can require proper SEO strategy.
Going into FY23, it’s critical to build recognition with new audiences, establish brand affinity, and convert prospects to supporters.
Public media is changing. Now, digital acquisition channels are a low-barrier, low-cost way to build brand affinity and attract new donors.
In case you missed it, M+R released its annual study containing comprehensive data about online fundraising, advocacy, and marketing.
This is a mutual relationship. Marketing teams can support membership fundraising efforts with multi-channel stewardship or impact awareness campaigns.
Nonprofit leaders will need to be agile in their approach and expectations to fundraising programs. Business as usual just won’t do anymore!
Nonprofits should be transparent about current data policies and ensure that they adhere to stringent protocols. It’s just good business.
From housekeeping to stewardship and multichannel planning, our Calendar Year End Checklist has priority steps for campaign planning.
Flexibility and pivoting quickly in response to current events can win favor with your supporters and make money for your organization.
Strategic use of broad, phrase, and exact keyword match is a great way to ensure you are delivering relevant Google search results.
Paid advertising can be your best friend—and offer a strong ROI on acquisition—as long as you know how to make the most out of this channel.
Paid search provides a convenient donor journey for users with transactional intent while also capturing individuals with philanthropic interest and positive brand affinity.
While there is no such thing as a 100% conversion rate, a few simple “Do’s and Don’ts” can boost performance and improve design.
Invoice emails reliably outperform and are a great option to supplement your calendar year-end fundraising campaigns.
Entering the 2022 election cycle, it is important to consider rules around data privacy and messaging about sensitive topics. Here are a few recent updates regarding advertising about social issues on Facebook and Instagram
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