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Analysis

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Read more about the article Data vs Information: Actionable Analytics

Data vs Information: Actionable Analytics

  • Post author:nextgen
  • Post category:Analysis/Fundraising

We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner…

Continue ReadingData vs Information: Actionable Analytics
Read more about the article The Lost Art of Match Back

The Lost Art of Match Back

  • Post author:The NextGen Team
  • Post category:Analysis/Fundraising

There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to…

Continue ReadingThe Lost Art of Match Back

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