We all know the public media landscape is rapidly changing. We have entered what’s known as the “user-centric period” of media consumption and see great opportunity with advertising on YouTube.
Here are the broad brushstrokes of how to think about budgeting—a refresher for some, new tools for others, and some general guidelines as we navigate the impact of global events.
We’ve spent many years where you sit now, running direct-response fundraising programs for nonprofits we believed in. As fiscal year planning deadlines approach, here are some important principles.
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