We are certain that building direct response fundraising programs in any medium based on discretionary income targeting offers break-through opportunity in both cost savings and returns on investments.
This paper reviews the disruptive and transformative influences of direct mail in the past as prelude to understanding and managing the influences of online, including internet-based social applications.
A simple but profound new model has emerged from looking expansively at giving patterns and from determining what donors have to say about giving and the organizations they support.