The fundraising process has many pieces:

NextGen can guide you along the journey.

Strategic Fundraising and Direct Response Marketing Services

NextGen’s experienced team and partners help each organization address the many puzzle pieces that make up a fundraising program and fit them together in an effective and efficient way.

With offices outside of Philadelphia and San Francisco, NextGen is a premiere provider of strategic fundraising and direct response marketing services primarily to the underserved mid-sized and regional nonprofits.

NextGen is a full-service agency that aims to help nonprofits analyze, grow and improve the value of their donor base.

We lead with a strategy that addresses many of the issues facing nonprofit fundraisers today, such as lead-gen and acquisition, retention, monthly donor conversion, donor upgrade, digital and social media integration and more.

Start by Setting Goals

NextGen will help you formulate your strategic fundraising goals and a plan to achieve them, and help you ensure they align with mission, financial, and marketing strategic goals for your organization.

We also built our own fundraising analytics program, Donor Insight Gateway™ (DIG) to help answer the questions fundraisers have of their donor data. DIG reports on campaign performance and trend analyses through various lenses such as loyalty, retention, and annual cumulative giving.

Our Strategic Fundraising Services include, but are not limited to…

  • Fundraising Audits/Assessments
  • Donor Base Trend Analyses
  • Campaign Reporting and Analytics
  • Strategic Goal Setting and Planning
  • Major Donor and Planned Giving Support
  • Mid-Level and Sustainer Strategy
  • Modeling and Data Profiling

For more than 30 years, the NextGen team has served nonprofits by creating and managing creative and successful direct response campaigns. Services include, but are not limited to…

  • Account and Campaign Management
  • Budget Development
  • Copywriting
  • Graphic Design
  • Direct Mail Production Management
  • Campaign Reporting and Analytics
  • List Procurement and Modeling
  • Merge Purge/Data Enhancement

In today’s fast-paced, multi-channel world it has never been more important to meet your donors and prospects where they are and build brand affinity through multiple touchpoints.

NextGen’s Digital Services team will help you prepare for and execute on all facets of digital and social media marketing and fundraising. Services include, but are not limited to…

  • Email Copy and Design
  • Digital Acquisition
  • Paid Search and SEO
  • Social Media Advertising
  • New Donor Onboarding Series
  • Monthly Donor Conversion
  • Display Advertising
  • Giving Forms Optimization
  • Digital Integration Readiness Assessments
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