Guiding Your Fundraising Journey

Strategic Consulting and Direct Response Marketing Service

NextGen knows from experience that fundraising is most successful when it is aligned and integrated with marketing and financial strategies. 

We’re driven by sound strategies, solid analysis, compelling multi-channel creative and the knowledge that when we’re successful, good things happen in the world.

NextGen is a full-service agency that aims to help nonprofits analyze, grow and improve the value of their donor base.

We lead with a strategy that addresses many of the issues facing nonprofit fundraisers today, such as lead-gen and acquisition, retention, monthly donor conversion, donor upgrade, digital and social media integration and more.

Start by Setting Goals

NextGen will help you formulate your strategic fundraising goals and a plan to achieve them, and help you ensure they align with mission, financial, and marketing strategic goals for your organization.

We also built our own fundraising analytics program, Donor Insight Gateway™ (DIG) to help answer the questions fundraisers have of their donor data. DIG reports on campaign performance and trend analyses through various lenses such as loyalty, retention, and annual cumulative giving.

Our Strategic Fundraising Services include, but are not limited to…

  • Fundraising Audits/Assessments
  • Donor Base Trend Analyses
  • Campaign Reporting and Analytics
  • Strategic Goal Setting and Planning
  • Major Donor and Planned Giving Support
  • Mid-Level and Sustainer Strategy
  • Modeling and Data Profiling

For more than 30 years, the NextGen team has served nonprofits by creating and managing creative and successful direct response campaigns. Services include, but are not limited to…

  • Account and Campaign Management
  • Budget Development
  • Copywriting
  • Graphic Design
  • Direct Mail Production Management
  • Campaign Reporting and Analytics
  • List Procurement and Modeling
  • Merge Purge/Data Enhancement
In today’s fast-paced, multi-channel world it has never been more important to meet your donors and prospects where they are and build brand affinity through multiple touchpoints. NextGen’s Digital Services team will help you prepare for and execute on all facets of digital and social media marketing and fundraising. Services include, but are not limited to…
  • Email Copy and Design
  • Digital Acquisition
  • Paid Search and SEO
  • Social Media Advertising
  • New Donor Onboarding Series
  • Monthly Donor Conversion
  • Display Advertising
  • Giving Forms Optimization
  • Digital Integration Readiness Assessments

Let’s Work Together.

We’re collaborative, transparent, and passionate about your mission. 

NextGen has over 100 years of collective knowledge in the fundraising sector. We provide custom strategy and bring a diverse collection of skills to support our clients.  

Building relationships with supporters has never been so complex; NextGen is your strategic partner.  Ready to start your next generation of fundraising?