Articles & Insights

Paid Advertising 101

Paid Advertising 101

What’s the point of having a great website if no one visits it? How do you increase awareness and drive traffic to your landing pages or donation forms that results ...

Reflecting on PMDMC 2021

Reflecting on PMDMC 2021

Jay Janszen Vice President Business Strategy As the 2021 PMDMC came to a close, I found myself reflecting on the memory of a colleague in public media who once asked ...

Data vs Information: Actionable Analytics

Data vs Information: Actionable Analytics

We live in a world with ubiquitous data, but the real value lies in analyzing information and making it actionable. Tim Oleary, Managing Partner & CEO At NextGen we channel ...

Content as a Case for Support

Content as a Case for Support

Most of us know what a snow leopard looks like.  Buthave you ever seen an actual snow leopard in real life?  Executive Producer of Nature, Fred Kaufman, loves to ask ...

Think Like a Journalist: Messaging and Content

Think Like a Journalist: Messaging and Content

Tim Oleary, Managing Partner & CEO There is no denying that the world is changing faster than ever. Non-profit organizations across all sectors are responding to new challenges—and new donor ...

Donation Form Do’s and Don’ts

Donation Form Do’s and Don’ts

While there is no such thing as a 100% conversion rate, a few simple Do’s and Don’ts can help boost performance and improve donor experience. Robin Fostel, Senior Director Strategic Fundraising ...

Marketing & Fundraising: A Perfect Marriage

Marketing & Fundraising: A Perfect Marriage

Marketing & Membership: A Perfect Marriage Tim Oleary, NextGen Managing Partner & CEO Marketing and membership truly exist in a symbiotic relationship and, at NextGen, we like to think of ...

Budgeting in a Pandemic

Budgeting in a Pandemic

Carol Leister, Managing Partner & COO All the years I worked in nonprofit organizations—and in my current consulting role—I’ve always looked forward to budgeting season.  I know what you’re thinking…spreadsheets ...

Five Areas of Focus in 2021​

Five Areas of Focus in 2021​

Five Areas of Focus in 2021 Our job at NextGen is to forecast upcoming trends for our industry and help nonprofit marketers and fundraisers prepare, execute, and thrive—no matter what. ...

Save the Redwoods League: Take Me to the Trees

Save the Redwoods League: Take Me to the Trees

OVER $600,000 RAISED! Congratulations to Save the Redwoods on their successful online event TAKE ME TO THE TREES on October 17th. You can take a look at the event below: https://www.savetheredwoods.org/celebrate-redwoods/2020-annual-celebration/ ...

Digital Integration: Helping Nonprofits Thrive in Challenging Times

Digital Integration: Helping Nonprofits Thrive in Challenging Times

Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is quite another.  NextGen is working with ...

Donor Relationships are a Major Key to FY21 Success

Donor Relationships are a Major Key to FY21 Success

Donor relationships matter. They are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21 fundraising. Like many of your fundraising ...

NextGen’s Top Five for 2020

NextGen’s Top Five for 2020

It’s a new year and a new decade, and for nonprofit fundraisers raising money and managing donors has never been more complex. That said, it’s important for nonprofit leaders and ...

Theme vs. Case for Support

Theme vs. Case for Support

Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising? When you think about the ...

Spring Clean Your Creative

Spring Clean Your Creative

Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out some time for a creative review ...

Relationships Count with Budgeting

Relationships Count with Budgeting

I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate the organizational issues and challenges all ...

Public Media Sustainer Giving

Public Media Sustainer Giving

Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed sustaining donor programs. In Phoenix, KJZZ ...

The Lost Art of Match Back

The Lost Art of Match Back

There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to name just three. But there’s one ...

How Seasonal is Fundraising, Really?

How Seasonal is Fundraising, Really?

Posted by Cindy Germain | Posted on June 22, 2016 | Posted in:  Giving Behavior As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives? It’s ...