NextGen Notes

NextGen is proud to share our latest insights and discoveries in the business of fundraising. Choose a category or a story below.

Celebrate the Work of the Save the Redwoods League with Take Me to the Trees

Celebrate the Work of the Save the Redwoods League with Take Me to the Trees

OVER $600,000 RAISED! Congratulations to Save the Redwoods on their successful online event TAKE ME TO THE TREES on October 17th. You can take a look at the event below: https://www.savetheredwoods.org/celebrate-redwoods/2020-annual-celebration/ ...

Digital integration helps nonprofits thrive during this challenging year

Digital integration helps nonprofits thrive during this challenging year

Digital integration helps nonprofits thrive during this challenging year Investing in digital integration is one thing. Transforming your program in the right way is quite another.  NextGen is working with nonprofits across many verticals to do just that – and all of this amidst a global health pandemic, social unrest ...

Generate positive ROI for CYE Campaigns with CDP/NextGen DigiPass

Generate positive ROI for CYE Campaigns with CDP/NextGen DigiPass

Generate positive ROI for CYE Campaigns with CDP/NextGen DigiPass Public media stations across the country are seeing positive returns using CDP DigiPass, a paid search advertising program powered by NextGen.  Paid search fundraising helps stations reach more donors and prospects with strategic management that will drive new donors and positive ...

Donor Relationships are a Major Key to FY21 Success

Donor Relationships are a Major Key to FY21 Success

Donor relationships matter – and they are likely to be more important than ever as nonprofits wrap up the current fiscal year and prep for FY21 fundraising. Like many of your fundraising colleagues, you may be stressing over what the near future holds for revenue and new donor acquisition. Fears ...

Theme vs. Case for Support

Theme vs. Case for Support

Facebook Twitter Google-plus Marketing themes are a good way to shine a light on one area of impact. But do they always work in fundraising? When you think about the golden rule of fundraising—putting the donor first—you begin to see the limitations of an organization-driven theme. Fundraisers are in a ...

Spring Clean Your Creative

Spring Clean Your Creative

Now is a great time to put your fundraising creative on the table, sweep away the cobwebs and polish up the diamonds. Carving out some time for a creative review is how you grow as a fundraiser. You often end up doing more than tuning up your winners and retiring ...

Relationships count with budgeting

Relationships count with budgeting

I spent many happy years where you sit now, running direct response fundraising programs for nonprofits I believed in. The experience helped me appreciate the organizational issues and challenges all fundraisers face. One of them is budgeting. A process that is as much about relationships as it is about numbers. ...

Sustainer Case Studies

Sustainer Case Studies

Two clients — Colorado Public Radio and Friends of Arizona Public Radio in Phoenix — offer excellent opportunity for examining what comes of well-managed sustaining donor programs. In Phoenix, KJZZ (primarily news and information) had grown its sustainer support to 41% of the file at June 30 and K-BACH (primarily ...

The Lost Art of Match Back

The Lost Art of Match Back

There are many ways to explain a declining response rate with new donor acquisition campaigns. More competition, poor quality names, lower list volumes to name just three. But there’s one growing cause that fundraisers are overlooking or just plain forgetting. It’s when someone responds to your mailer online or through ...

How Seasonal is Fundraising, Really?

How Seasonal is Fundraising, Really?

Posted by Cindy Germain | Posted on June 22, 2016 | Posted in:  Giving Behavior As the mercury rises, expectations among fundraisers drop. How can summer appeals compete with all the distractions in your donors’ lives? It’s natural to compensate by setting modest targets and saving your best stories for the fall appeal season when you’ll have ...