NextGen’s Digital Marketing and Media Team works with clients to boost their digital presence and improve fundraising efforts across channels. Our approach is comprehensive while also providing tailored strategy and service in response to a client’s program. 

Key to our approach is a diversification of acquisition tactics—marketing outside of a client’s current audience—with a focus on supporting a pipeline to secure long-term net gain over donor lifetime.

NextGen’s Digital Marketing and Media Team has:

  • Hands-on technical and design experience to support, troubleshoot, and contribute as needed.
  • Up-to-date knowledge of CRMs, digital marketing toolsets and platforms, and Adobe design tools.
  • Partner status with top-tier fundraising and advertising platforms.

Our Expertise

Donation Form Optimization for Improved Donor Experience

Email Strategy, Copywriting, Creative Design, & Build

Paid Search, Display Advertising, & Google Grant Management

Organic Social Media & Paid Social Media Advertising

Connected TV (CTV), Audio, & Podcast Advertising

Reporting on Campaign Revenue & Performance

Throughout the year, we work closely with stakeholders to ensure a strong channel mix (evolving as applicable) and provide ongoing reporting and analysis on campaign performance. Our balanced approach allows us to continually optimize traditional and emerging platforms for maximum conversion during critical fundraising periods.